Sales Trainee

Job Description

Sales Trainee | Red Bull Distribution Company

The Tone:
This is a full-time training role at Red Bull Distribution Company, integral to supporting the widespread distribution of Red Bull products. The company focuses on maintaining strong customer relationships with both large and small format “off premise” stores, aligning sales, merchandising, and operations. This position is vital for cultivating future Account Sales Managers, ensuring continuous route coverage, and upholding Red Bull’s high executional standards to maintain brand integrity and drive sales performance.

The TL;DR
• Role: Early Career / Trainee
• Type: Full-time
• Location: In-person, [Specific location not provided]
• Team: Works with Account Sales Managers and District Sales Managers
• Mission: Prepare for the Account Sales Manager role by supporting sales initiatives and providing route coverage to maintain customer relationships and drive sales.

What You’ll Actually Do
• Training: Successfully participate in a comprehensive training program to develop the skills and knowledge required for advancement into an Account Sales Manager role. Upon successful completion and certification, be eligible to interview for open Account Sales Manager positions.
• Brand Acumen: Understand the Red Bull brand, products, and distribution company operations. Build and protect the brand by ensuring proper product rotation for freshness and setting brand flow according to Red Bull standards. Establish and maintain professional customer relationships to foster increased sales.
• Daily Preparation: Obtain all necessary tools for daily execution, including consumer insights, display materials, point-of-sale items, and pricing information. Effectively communicate daily priorities and plans with Account Sales Managers and District Sales Managers.
• In-Route Support: Provide critical route coverage for Account Sales Managers during absences or special projects. Meet daily Key Performance Indicators (KPIs) focused on sales, distribution, pricing, display execution, new account acquisition, and merchandising, measured by Winning vs Competition (WVC) and Perfect Store Audit (PSA) metrics.
• Off-Route Support: Contribute to overall team success by assisting with various support tasks such as conducting audits, participating in sales blitzes, building promotional displays, and performing general merchandising duties to effectively drive the sales business.

The Must-Haves
• Background: Entry-Level. Develop an understanding of the Red Bull brand, sales processes, and customer relationship management within a distribution context.
• Experience: Hold a valid US Driver’s License and be able to successfully obtain a DOT Medical card. Must be at least 21 years of age.
• Skills: Strong ability to service customers safely, productively, and professionally in compliance with Red Bull standards. Capability to effectively communicate daily priorities and train with ASMs. Physical ability to lift and transport up to 25 pounds of inventory or advertising displays.
• Bonus: Prior experience in customer service and sales. Proficiency in additional languages is an advantage for customer interaction.