Marketing Manager, Events

Job Description

Marketing Manager, FT Live | Money-Media

The Tone:
This is a 12-month parental cover role at Money-Media, a division of the Financial Times, located in London, United Kingdom, operating on a hybrid model. The Financial Times is a globally recognized news organization known for authority and integrity. This position drives the growth and success of FT Live’s high-profile events portfolio, including flagship experiences like the Global Boardroom and Women at the Top. The role is central to the FT’s evolution as an interactive information source and directly contributes to delegate revenue and wider business objectives for one of the fastest-growing divisions.

The TL;DR
• Role: Full Time
• Type: Contract (12-month parental cover)
• Location: Hybrid, London, United Kingdom

• Team: Reports to the Head of Marketing Operations & Planning, supporting the B2C Senior Marketing Lead.
• Mission: This person owns developing and driving strategic marketing plans and compelling campaigns to maximize attendance, delegate revenue, and sponsorship opportunities for FT Live events.
• Tech Stack: CRM systems, marketing automation platforms, Google Analytics, marketing technologies and software tools.

What You’ll Actually Do
• Strategy: Develop and implement data-driven, multi-channel marketing strategies to increase event awareness, reach, delegate attendance, and sponsorship revenue.
• Audience Engagement: Identify and target new audience segments, demonstrating market insights to refine messaging and campaign effectiveness.
• Budget Management: Manage marketing budgets and optimise spend to maximise return on investment and commercial performance.
• Campaign Execution: Plan and implement integrated campaigns across email, web, digital and print advertising, SEO, social media, and content marketing.
• Collaboration: Collaborate closely with Content, Delegate Sales, Commercial Sales, Operations, and wider Marketing teams to deliver seamless, high-impact campaigns and premium attendee experiences.

The Must-Haves
• Background: Manager-level professional with 4–5+ years of B2B or B2C marketing experience, ideally within events, media, or agency environments.
• Experience: Proven experience building and engaging audiences through multi-channel marketing campaigns; experience using CRM systems, marketing automation platforms, and analytics tools including Google Analytics; experience creating and optimising digital content, including HTML tags, meta descriptions, and keyword research.
• Skills: Strong strategic and commercial mentality, balancing creative thinking with analytical decision-making; excellent copywriting and communication skills, with the ability to craft compelling audience messaging; strong understanding of digital marketing channels including email, social media, SEO, and paid media; highly organised with the ability to manage multiple projects and deadlines in a fast-paced environment; strong collaboration skills across cross-functional teams.
• Bonus: Experience marketing premium B2B conferences, virtual events, or hybrid event portfolios; familiarity with subscription, media, or audience-led business models; experience working with sponsorship or partnership marketing campaigns.