Marketing Manager – AZ, CA, CO, NY, TX, UT (In-Office) – Go-to-Market Strategy

Job Description

Marketing Manager | Zions Bank

The Tone:
This is a full-time, in-office Marketing Manager role at Zions Bank, located in Phoenix, AZ; San Francisco/San Diego, CA; Denver, CO; New York, NY; Houston, TX; or Midvale/Salt Lake City, UT. Zions Bank is a long-standing financial institution known for its experienced bankers and service, committed to being a premier employer. This role is crucial for shaping and executing marketing strategies across key bank segments, including Consumer, Commercial, Small Business, Wealth, and Mortgage. You will help transform how the bank connects with clients and drive growth through strategic marketing initiatives.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – Phoenix, AZ; San Francisco/San Diego, CA; Denver, CO; New York, NY; Houston, TX; Midvale/Salt Lake City, UT
• Pay: $150000–$200000 yearly
• Team: Marketing Team – Growth Marketing Division
• Mission: Lead marketing strategies for all key bank segments to fuel growth and differentiate the brand in a competitive landscape.
• Tech Stack: CRM platforms, marketing automation tools, data visualization, analytical tools

What You’ll Actually Do
• Strategy: Develop marketing strategies for consumer, commercial, small business, wealth, and mortgage segments, grounded in customer insights, market trends, and business objectives.
• Go-To-Market: Lead end-to-end Go-To-Market planning for new product launches, campaigns, and initiatives, partnering with Product, Sales, and Channel teams.
• Insights: Translate customer needs and behaviors into actionable insights that inform messaging, positioning, and value propositions.
• Leadership: Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment-specific initiatives.
• Performance: Monitor campaign performance, segment key performance indicators, and customer engagement metrics to refine strategies and improve return on investment.

The Must-Haves
• Background: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 8+ years of experience in B2B or B2C marketing, with a strong focus on leading teams, segment strategy, and Go-To-Market execution. Proven success in developing and launching marketing strategies for small business audiences. Experience working in matrixed organizations and influencing cross-functional teams.
• Skills: Strong analytical skills with the ability to translate data into strategic insights. Expert knowledge of internet/intranet websites, website design, and web technologies. Proficiency with analytical tools for data deep dives. Excellent communication and stakeholder management skills.
• Bonus: MBA preferred. Prior managerial or supervisory experience preferred. Experience with CRM platforms, marketing automation tools, and data visualization preferred. Agile marketing or product marketing certification is a plus.