Marketing Campaign Manager, Asset Management

Job Description

Assc Dir-Content & Campaigns, Asset Management Marketing | Moody’s Corporation

The Tone:
This is a full-time role at Moody’s Corporation, located in the USA. Moody’s is a global leader in ratings and integrated risk assessment, transforming how the world sees risk by advancing AI from insight to action. This role is crucial for telling Moody’s story and driving business growth by developing compelling content and executing strategic campaigns for the Asset Management business, helping clients navigate uncertainty.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person USA
• Pay: $113200–$164050 yearly
• Team: Global Marketing – Asset Management team
• Mission: Develop and execute integrated marketing campaigns and compelling content that drive thought leadership, generate qualified demand, and support commercial growth for Moody’s Asset Management business.
• Tech Stack: AI tools

What You’ll Actually Do
• Campaign Execution: Develop and execute integrated marketing campaigns that drive thought leadership, generate qualified demand, and support commercial growth for Moody’s Asset Management business.
• Multi-Channel Leadership: Lead integrated, multi-channel marketing campaigns across digital, email, paid media, social, events, and partnerships to support the Asset Management go-to-market strategy.
• Content Strategy: Drive content strategy, editorial planning, and campaign narratives for Asset Management, ensuring alignment with business objectives and target audiences.
• Content Creation: Create compelling content for Asset Management professionals, including blogs, social posts, white papers, website copy, videos, articles, customer stories, email copy, and presentations.
• Data-Driven Marketing: Champion a data-driven marketing culture by measuring, analyzing, and reporting on campaign performance, content effectiveness, pipeline contribution, and return on investment.

The Must-Haves
• Background: Bachelor’s degree in Marketing, Communications, English, Business, Journalism, or a related field. This role requires 5-7+ years of experience developing and executing integrated, multi-channel B2B marketing campaigns, with a required focus on the Asset Management industry.
• Experience: 5-7+ years of experience creating compelling thought leadership and demand-generation content that builds brand awareness, generates qualified leads, and supports business growth. Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency.
• Skills: Exceptional writing, editing, and storytelling skills; strong project management and organizational abilities to manage multiple initiatives; an analytical mindset to translate data into actionable recommendations; excellent communication, presentation, and stakeholder management skills.
• Bonus: An advanced degree. Familiarity with the Private Credit and Alternative Investments landscape, including key market participants and industry trends. Experience working in a B2B SaaS, data, technology, or financial services environment.