Marketing Assistant – Field Marketing

Job Description

Marketing Assistant | Platinum Coastal Group

The Tone:
This is a fully in-person, entry-level role at Platinum Coastal Group, requiring regular on-site collaboration and immediate availability for candidates residing within commuting distance. Platinum Coastal Group focuses on creating impactful marketing strategies to enhance brand visibility, deepen customer engagement, and drive revenue growth. As a key contributor to the marketing team, this role is essential in supporting strategic initiatives that effectively connect with target audiences and align with broader business objectives.

The TL;DR
• Role: Early Career
• Location: In-person, Commutable Distance
• Team: Marketing Team
• Mission: Assist in planning and rolling out campaigns to increase brand visibility, deepen customer engagement, and contribute to revenue growth.

What You’ll Actually Do
• Brand Promotion: Participate in on-site marketing and promotional activities specifically designed to broaden brand exposure for Platinum Coastal Group.
• Customer Acquisition: Contribute directly to customer acquisition efforts through the implementation of structured outreach initiatives.
• Market Insights: Perform thorough market analysis to identify prevailing trends, understand customer behaviors, and track key performance metrics.
• Public Presentations: Prepare and deliver compelling product and brand presentations in various settings, including retail environments and live events.
• Campaign Optimization: Review comprehensive campaign data and provide actionable insights to optimize the effectiveness of future marketing efforts.

The Must-Haves
• Background: This is an entry-level position supporting the marketing team. A Bachelor’s degree is preferred, demonstrating foundational knowledge, however, equivalent professional experience or strong demonstrated potential will be equally considered.
• Experience: While not mandatory, 0–3 years of experience in marketing, sales, communications, or related internships is considered an asset, providing a valuable foundation for this role.
• Skills:
– Public Speaking & Presentation: Possess confident public speaking abilities and strong capabilities in preparing and delivering engaging presentations.
– Communication: Exhibit strong interpersonal communication skills for effective team collaboration and external interactions, coupled with clear written communication.
– Analytical Thinking: Demonstrate creative thinking alongside strong analytical and problem-solving skills to navigate marketing challenges.
– Organization & Management: Be highly organized and detail-oriented, with the ability to prioritize tasks and manage multiple responsibilities concurrently.
– Relationship Management: Ability to develop and sustain professional relationships with various stakeholders, including vendors, partners, and clients.
• Bonus: Proven ability to perform well as an adaptable team player in fast-moving environments, alongside a professional and dependable work ethic.