Lead Marketing Intern

Job Description

Lead Marketing Intern | Tiyul AI

The Tone:
This is an internship at Tiyul AI, located remotely. Tiyul AI is a student-first platform founded with the mission to make scholarships simpler and college more affordable. The company streamlines the scholarship process, helping students efficiently find eligible scholarships, organize complex requirements, and accelerate their journey from search to application. Tiyul AI operates on core values of access, efficiency, transparency, and integrity, aiming to empower more students to find real funding with clarity and confidence. This Lead Marketing Intern role is crucial for establishing the company’s marketing and campus growth engine from scratch, directly contributing to these core values by building brand presence and engaging students with the platform.

The TL;DR
• Role: Internship
• Location: Remote
• Team: Works directly with the founders.
• Mission: This person will build Tiyul AI’s marketing and campus growth engine to make scholarships simpler and college more affordable for students.

What You’ll Actually Do
• Lead Tiyul AI’s social media presence by developing content calendars, establishing posting cadences, and crafting channel-specific content strategies across Instagram, TikTok, LinkedIn, and Facebook.
• Create, schedule, and publish engaging short-form content, campaign assets, and growth-oriented messaging, while assisting in refining Tiyul AI’s brand voice, positioning, and messaging.
• Support the go-to-market execution for new campaigns and strategic partnerships, and launch and scale Tiyul AI’s on-campus growth strategy at colleges and universities nationwide through grassroots outreach.
• Conduct and analyze growth experiments across various channels, including content, ambassador programs, referral systems, and community building, while tracking content performance and engagement trends to inform continuous iteration.

The Must-Haves
• Background: Early Career individual with a strong interest in edtech and student impact.
• Experience: Relevant work samples or examples demonstrating social media experience.
• Skills: Social media content creation and management across platforms (Instagram, TikTok, LinkedIn, Facebook); Content calendar development, including establishing posting cadences; On-campus growth and grassroots outreach targeting diverse educational stakeholders; Content performance tracking, monitoring engagement trends, and identifying early growth signals.