Business Development Trainee

Job Description

Business Development Trainee | National Interstate Insurance Company

The Tone:
This is a hybrid trainee position based out of the Richfield, Ohio office. National Interstate, a member of Great American Insurance Group, is a leading commercial transportation insurer, specializing in risk financing solutions and innovative alternative risk transfer programs. The company prides itself on its dedicated team and values of integrity, transparency, fairness, accountability, empowerment, and collaboration. This role is crucial for developing skills in market research, customer engagement, and marketing execution to help achieve the division’s profit goals.

The TL;DR
• Role: Trainee
• Location: Hybrid, Richfield, OH

• Mission: Engage with existing and prospective customers to build relationships and achieve targeted profit goals for the division.
• Tech Stack: CRM systems, email marketing platforms, social media management tools

What You’ll Actually Do
• Market Research: Develop skill and knowledge in conducting market research and networking to identify industry trends, customer needs, and the competitive landscape.
• Marketing Campaigns: Learn to create and execute marketing campaigns across various channels, including digital, print, and social media.
• Customer Engagement: Participate in engaging with existing and prospective new customers to build relationships that contribute to the division’s targeted profit goals.
• Content Creation: Assist in creating compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials.
• Performance Analysis: Learn to monitor and analyze the performance of marketing activities and campaigns, tracking statistics on prospect lists, hit ratios, business retention, and new business production.

The Must-Haves
• Background: Bachelor’s Degree in Marketing, Business, Communications, or a related field, or equivalent experience. This is an entry-level position that involves participation in a formal training program typically lasting 6 months to a year.
• Experience: Performs work under close supervision and technical direction. Possesses a developing understanding of marketing principles and practices. Works on assignments of low technical complexity.
• Skills: Demonstrates strong written and verbal communication skills. Possesses foundational analytical skills and attention to detail. Gaining proficiency in marketing software and tools.
• Bonus: Position may require day and overnight travel (10-20%) to visit agents, brokers, or clients. May learn to prospect and solicit new agents or clients, typically with no or limited underwriting authority.