Brand Director – Rare Disease Marketing

Job Description

Executive Director, Brand – VYKAT | Neurocrine Biosciences

The Tone:
This is a full-time role at Neurocrine Biosciences, located in San Diego, CA, USA. Neurocrine Biosciences is a biopharmaceutical company dedicated to discovering, developing, and commercializing treatments for under-addressed neurological, psychiatric, endocrine, and immunological disorders. This role is crucial for providing strategic planning, direction, and leadership for all brand activities and initiatives specifically for VYKAT XR, ensuring its successful commercialization. The individual will drive brand team efforts, develop marketing strategies, and collaborate cross-functionally to achieve business objectives.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, San Diego, CA, USA
• Pay: $261800–$357000 yearly
• Team: Leads the VYKAT XR Brand team, overseeing subordinate managers and employees.
• Mission: To strategically plan, direct, and lead all brand activities and initiatives for VYKAT XR, ensuring successful commercialization in support of business objectives.

What You’ll Actually Do
• Develop and authorize strategic plans for the VYKAT XR commercialization team.
• Oversee the development and execution of the brand’s operational plan, including business planning, budgeting, strategy, and marketing communications.
• Lead the team in developing and implementing innovative HCP and patient program platforms, including personal and non-personal programs.
• Cultivate strong partnerships with strategic marketing, medical affairs, market access, sales, legal, and regulatory functions to ensure aligned objectives and implementation of brand strategies.
• Manage external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives and control the brand operating budget.

The Must-Haves
• Background: BS/BA degree in a life science, business, or marketing/advertising with an expert-level understanding of the brand development process. Requires expertise in the commercialization of new products, product launches, and building premium/aspirational product brands.
• Experience: 17+ years of experience in the pharmaceutical/life sciences industry, preferably in marketing and/or advertising as a brand strategist, with extensive previous leadership experience.
• Skills: Expertise in developing and executing strategic marketing campaigns, strong organizational and project development skills, and proven leadership and influencing abilities to shape business outcomes.
• Bonus: Master’s degree or MBA is preferred.