tarte

tarte™ is a leading cruelty-free cosmetics company known for its high-performance natural™ products. Founded nearly 25 years ago by Maureen Kelly, the brand focuses on easy-to-use, effective cosmetics made with good-for-you ingredients, avoiding parabens, mineral oil, phthalates, and other harmful substances. tarte is 85% vegan (with 100% vegan skincare) and the #1 concealer brand in the US*. The company has a strong global presence, with in-store locations in over 20 countries and online shipping to over 50. Beyond its products, tarte is committed to giving back through various initiatives, including supporting teachers, mentoring future leaders, and funding the heart to tarte™, a 501(c)(3) non-profit organization dedicated to female empowerment, environmental conservancy, and other social causes. tarte also sustainably sources ingredients, including funding the creation of an all-female maracuja cooperative in the Rainforest in 2019.