
NIQ
About Company
NIQ is the world’s leading consumer intelligence company, founded in Chicago in 1923 to provide objective marketing and sales information. Today, NIQ delivers the most complete understanding of consumer buying behavior, revealing new pathways to growth for brands and retailers across diverse industries, including consumer packaged goods, technology, and financial services. By harmonizing trillions of consumer data signals from retail, e-commerce, and consumer panels, NIQ creates immense value, enabling clients to understand what people buy, where, and why through its omnichannel “Full View™” platform and advanced analytics.
At NIQ, our culture thrives on integrity, respect, and a passion for innovation and collaboration, fostering an inclusive environment where diverse perspectives are valued. With worldwide headquarters in Chicago, Illinois, our approximately 30,000 employees serve clients in over 90 countries globally. We invite you to explore how we are shaping the future of consumer intelligence.