Commercial Sales Lead – Consumer Market Research

Job Description

Strategic Analytics & Insights Business Partner (Non-FMCG) | NielsenIQ

The Tone:
This is a full-time role at NielsenIQ, located in In-person – Singapore – Singapore. NielsenIQ and GfK build solutions that drive revenue growth, expand market presence, and uncover new business opportunities for clients through consumer market research. This role is crucial as the Sales function acts as the growth engine, directly contributing to the company’s overall success by leading sales, securing renewals, and fostering strong client relationships.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – Singapore – Singapore
• Team: Part of the SA&I Commercial team within the Sales function
• Mission: Lead sales and renewals, build a healthy and sustainable pipeline, identify new revenue streams, and strengthen client relationships within an assigned portfolio primarily in non-FMCG sectors.

What You’ll Actually Do
• Sales & Renewals: Drive sales and renewals for existing accounts within your Consumer Behavior Insights + Brand (CBI+B) scope, securing pipeline, new revenue opportunities, and accurate forecasting while maintaining customer relationships.
• Client Understanding: Develop a complete and interconnected understanding of customer’s industry, business, markets, and clusters to better serve their needs.
• Account Planning: Partner with Customer Success and other relevant teams (e.g., Retail Measurement, Retailer + Tech & Durables Account Leaders) to develop and execute comprehensive Account Plans and Joint Business Plans (JBPs).
• Client Satisfaction: Work with Customer Success teams to ensure client satisfaction and proactively collect, analyze, act-on, and escalate Voice of Customer feedback as appropriate.
• Growth & Feedback: Expand the customer network to identify new budget holders and escalate product needs and market trends related to Consumer Behaviour Insights and Brand (CBI+B) products and solutions.

The Must-Haves
• Background: Senior-level professional with a solid understanding of the consumer market intelligence industry, its business model, products, services, and solutions.
• Experience: Minimum of 7-10+ years of experience working with non-FMCG sectors such as Financial Services, Tech, Telco, or Automobile clients, with solid sales skills or developing sales expertise in the target scope.
• Skills: Solid understanding of solutions like Brand Health, Segmentation, Usage & Attitude studies, Shopper and Shopping Behavior, Customer Experience, and Advertising Effectiveness; effective negotiation; strong client relationship building; and a deep understanding of market trends and their interdependencies impacting customers.
• Bonus: Candidate with a consumer insights market research agency background (either current or previously) will have an added advantage.