Candidate
Employer
APAC CMI G100 Lead – Consumer Marketing Insights
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Job Description
APAC Consumer & Marketing Insights Lead – FMCG (G100) | NielsenIQ
The Tone:
This is a strategic commercial leadership role at NielsenIQ, based in the APAC Region. NielsenIQ provides consumer and marketing insights solutions, data, and analytics to the largest Global 100 FMCG clients. This role is critical for driving growth, increasing solution adoption, and accelerating revenue across the Asia Pacific region by serving as a trusted advisor to key regional and global client stakeholders.
The TL;DR
• Role: Full Time
• Location: APAC Region
• Team: Leads the CMI G100 agenda, collaborating cross-functionally with Product, Sales, Analytics, Innovation, RMS, and Delivery teams.
• Mission: Owns the Consumer & Marketing Insights (CMI) growth agenda, leading go-to-market strategies, and key client engagements to maximize commercial impact for G100 FMCG clients.
What You’ll Actually Do
• Commercial Strategy: Own the APAC CMI business plan and revenue growth strategy for G100 FMCG clients.
• Client Engagement: Lead strategic client engagements, major proposals, and multi-market RFPs.
• Relationship Building: Develop senior client relationships that translate into sustainable revenue growth and market expansion.
• Product Influence: Partner with Global Product teams to influence product strategy and ensure APAC market needs are represented.
• Regional Connector: Act as the regional connector across Sales, Product, Delivery, and Client Success teams, building a high-performing G100 community.
The Must-Haves
• Background: Senior commercial leadership experience in the insights industry, with deep domain expertise in FMCG consumer research.
• Experience: Minimum 10+ years of experience in the insights industry, with agency-side experience being essential.
• Skills: Ability to capture client needs and translate them to the unique NIQ solution portfolio, expert in FMCG consumer research in APAC, effective cross-cultural communication, collaborative mindset, and entrepreneurial spirit.
• Bonus: Client-side experience is a plus.
