Account Director, Brand Sales

Job Description

Account Director – MRI-Simmons Brand Sales | NielsenIQ

The Tone:
This is a full-time role at NielsenIQ, for the MRI-Simmons brand, offered remotely within the USA. NielsenIQ delivers critical consumer intelligence and audience solutions to clients, and this role is pivotal in expanding the reach of MRI-Simmons’ offerings. The Account Director will drive revenue growth by establishing new client relationships and deepening partnerships with existing enterprise accounts, acting as a consultative expert for diverse marketing and data needs.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote – USA
• Mission: This person drives new business acquisition and expands existing client relationships by aligning MRI-Simmons solutions to client objectives.
• Tech Stack: Salesforce

What You’ll Actually Do
• Develop Strategy: Develop and execute strategic territory and account plans designed to drive both net-new business and expansion revenue.
• Manage Sales Cycle: Own the full sales cycle from prospecting and engaging senior decision-makers through contract execution and renewal.
• Consult and Propose: Consult with clients to understand current consumer intelligence and marketing approaches, identifying opportunities to create value with MRI-Simmons solutions.
• Drive Revenue: Generate revenue through the sale of MRI-Simmons syndicated insights, custom research, data enrichment, audience activation, advanced analytics, and strategic consulting services.
• Build Relationships: Build executive-level relationships, become a trusted advisor, and identify opportunities to embed MRI-Simmons data into client ecosystems.

The Must-Haves
• Background: Director level. Core domain knowledge in consumer insights, media, advertising, retail media, MarTech, AdTech, and data ecosystems.
• Experience: 5+ years of successful experience selling syndicated research, audience data, consumer insights, marketing solutions, advertising technology, measurement solutions, data enrichment services, or custom research. Demonstrated success in new business acquisition and account expansion, with proven ability to exceed quota in complex consultative sales environments.
• Skills: Ability to engage and influence executive-level decision-makers. Strong understanding of consumer intelligence, audience targeting, customer data, activation, analytics, or measurement. Consultative sales approach and experience with Salesforce for pipeline reporting and forecasting.
• Bonus: Experience selling into CPG and consumer brands, financial services, retail, healthcare, telecommunications, travel and hospitality, automotive, or technology sectors. Experience working with Chief Marketing Officers, Chief Consumer Insights Officers, VP/Director of Analytics, Audience Strategy Leaders, Media Directors, CRM and Loyalty Leaders, Customer Data Platform Leaders, Retail Media Leaders, Data Strategy Executives, or Agency and Media Buying Leaders.