Brand Marketing Assistant

Job Description

Brand Marketing Assistant | Lulu and Georgia

The Tone:
This is a full-time role at Lulu and Georgia, located in Los Angeles, CA. Lulu and Georgia is looking for a Brand Marketing Assistant to support the day-to-day aspects of its brand initiatives. This position is vital for helping the brand connect with its audience, expand its reach through various channels, and execute key marketing activities.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: Hybrid, Los Angeles, CA

• Team: Reports to the Brand Marketing Manager
• Mission: To support the day-to-day execution of brand marketing initiatives across influencer, affiliate, press, and event channels.
• Tech Stack: Creator IQ, ShopMy/LTK

What You’ll Actually Do
• Influencer Management: You will manage the logistical aspects of influencer collaborations, including order placement, tracking, replacements, and ensuring campaign accuracy and tagging.
• Affiliate Program Support: You will assist in growing the affiliate program by identifying and inviting partners, monitoring compliance with terms, and supporting communication through weekly newsletters and platform requests.
• Media Relations Coordination: You will help coordinate editor requests and gifting opportunities while monitoring the press inbox to forward specific inquiries to the relevant team members.
• Brand Event Assistance: You will assist in the planning and execution of various brand events, pop-ups, experiential activations, and ongoing showroom logistics.
• Partnership Identification: You will research and identify influencers, brands, celebrities, and hotels whose audience and aesthetic align with Lulu and Georgia for potential collaborations.

The Must-Haves
• Background: Entry-Level. Candidates should have a passion for brand storytelling, influencer marketing, and an interest in brand marketing strategies and consumer trends.
• Experience: No prior experience is required, as this is an entry-level position.
• Skills: Highly organized with strong attention to detail, eagerness and willingness to learn, ability to communicate and collaborate effectively with team members, and reliable transportation for occasional local travel.
• Bonus: Bachelor’s Degree preferred.