Marketplace Consultant

Job Description

About Amazon

Amazon strives to be the Earth’s most customer-centric company, aiming to be a place where individuals can find and discover virtually anything they wish to purchase online. It has evolved from a simple website into a comprehensive e-commerce partner and development platform. This evolution is driven by a deep-seated spirit of innovation, consistently focusing on providing customers with what they desire most: low prices, a vast selection, and unparalleled convenience. Amazon’s marketplace allows third-party sellers to offer their products alongside Amazon’s own, with third-party products now accounting for over half of all units sold in its store.

Job Description

This role is for a Marketplace Consultant within Amazon’s Strategic Account Services (SAS) Team of Retail Business Services. The primary focus of this team is to help shape and deliver strategies for managing Amazon Seller Partners, specifically through the Amazon Essentials Program. This program is dedicated to supporting small and medium-sized businesses selling on Amazon.

As a Marketplace Consultant, you will act as a Strategic Business Consultant, providing strategic, data-driven, and customer-focused advice to a portfolio of 15-20 businesses. Given the early stage of the Amazon Essentials Program (founded in 2021), you will also have the unique opportunity to take ownership in various projects, contribute to the program’s evolution, and develop expertise in specific topic areas. Collaboration with Amazon colleagues based in Europe will be a regular aspect of the role.

Your core objective will be to help these businesses grow rapidly by mastering the fundamentals of selling on Amazon. This involves:

• Consulting Services: Providing expert advice on various aspects that contribute to faster growth on Amazon.
• Key Consulting Areas:
• Portfolio Optimization: Helping sellers refine their product offerings.
• Product Presentation: Enhancing how products are displayed to customers.
• Advertising Strategy: Developing effective advertising campaigns.
• Promotions: Guiding on leveraging promotional opportunities.
• Fulfillment Strategy: Advising on efficient supply chain and logistics.
• Brand Building: Supporting the development and recognition of seller brands.
• Supply Chain: Optimizing inventory and delivery processes.
• Merchandising, Selection & Conversion: Improving product visibility and sales.
• Analytics: Utilizing data to inform decisions.
• Business Growth and Program Satisfaction: Working collaboratively with Selling Partners to develop roadmaps based on their individual targets.
• Proactive Opportunity Identification: Utilizing analytical skills to uncover untapped potential for each Selling Partner.

Key Job Responsibilities will include:

• Portfolio Management: Managing 15-20 Sellers to drive sustainable revenue growth, leveraging a deep understanding of marketplace programs, tools, and processes.
• Data Analysis and Recommendations: Analyzing customer data related to listing efficiency, selection, supply chain, advertising, and deals to provide strategic recommendations that maximize seller potential.
• Metrics Implementation and Tracking: Implementing and tracking key metrics to record the success and quality of sellers in your portfolio, using these metrics to guide work and identify opportunities.
• Seller Engagement: Identifying, qualifying, and engaging with prospective Sellers for the SAS program based on a clear understanding of their needs.
• Joint Business Plan Execution: Building and executing joint business plans that deliver on key business opportunities and relevant KPIs for both sellers and Amazon.
• Deep Dive Analysis: Conducting in-depth analysis of seller issues and publishing data-driven recommendations and action plans to enhance the seller experience.
• Success Measurement: Evaluating performance based on seller input metrics and their impact on creating a great customer experience for buying consumers.
• Ecosystem Understanding and Project Management: Developing a thorough understanding of the Amazon Marketplace ecosystem. Managing additional projects related to newly launched Paid Services, including process improvements, tool and content development, competitive analysis, and sales analysis.
• Regular Business Reviews: Conducting regular Weekly Business Reviews (WBRs) and Monthly Business Reviews (MBRs) with sellers, highlighting business metric performance and building action plans.

The working hours for this role will align with the EU shift, specifically from 12:00 pm IST to 9:00 pm IST.

Basic Qualifications:

• 2+ years of sales or account management experience.
• Experience in analyzing data and best practices to assess performance drivers.

Preferred Qualifications:

• Experience in analyzing key open issues and resolution metrics for each of the managed accounts.
• Experience in relationship management within technology, start-ups, or SaaS Platforms.
• High attention to detail and the ability to manage multiple, competing priorities simultaneously.