Marketing TRAIL Operations Specialist

Job Description

TRAIL Rising Leaders Program – Recapture Marketing | Newrez

The Tone:
This is a full-time, early career role at Newrez, likely located in Fort Washington, PA. Newrez is a residential mortgage company focused on helping people achieve homeownership by bringing together thinkers and doers committed to their customers, communities, and each other. This role is integral to the TRAIL program, a leadership-development initiative designed to strengthen the company’s future leadership by providing recent graduates with practical, on-the-job leadership, management, and process improvement skills within the marketing domain.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person Fort Washington, PA

• Team: Marketing Department
• Mission: To gain practical leadership and management skills by assisting with existing customer marketing strategy, operations, and sales enablement, ultimately strengthening the company’s future leadership.
• Tech Stack: SFMC (Salesforce Marketing Cloud), FSC (Salesforce Financial Services Cloud), Wrike, Excel, Tableau, SQL, Oracle, Snowflake, Salesforce, Microsoft Authenticator

What You’ll Actually Do
• Campaign Management: Assist in the execution and quality control of marketing campaigns by supporting briefing, creative ticket submission, and QC across email, direct mail, and digital ad assets.
• Platform Operations: Support core marketing platform operations by building SFMC batch campaign journeys, setting up campaign IDs, and navigating SFMC and FSC systems.
• Performance Reporting: Contribute to recurring reporting by pulling and merging weekly email/test reports, tracking campaign and test results, and presenting performance data to cross-functional audiences.
• Process Improvement: Build fluency in marketing KPIs, reporting tools, and workflows across various departments, audit and improve data quality, and help champion the Process Improvement discipline within the organization.
• Sales Enablement & Strategy: Develop sales enablement content such as newsletters and product battlecards, maintain the marketing asset library, conduct competitive intelligence, and recommend improvements to the overall marketing approach.

The Must-Haves
• Background: Recent college graduate with a Bachelor’s Degree from an accredited college or university, with a degree in Marketing or Business Administration preferred.
• Experience: Entry-level role designed for recent college graduates to gain hands-on experience and mentorship within the marketing function.
• Skills: Highly developed organizational and project/time-management skills, excellent written and verbal communication skills, proficiency in quantitative analysis and strong Excel/Tableau skills, and an entrepreneurial business mindset.
• Bonus: Experience with data mining and reporting software (SQL, Oracle, Snowflake, Tableau); Strong technical skills and a willingness to learn new programs like Salesforce; Understanding of multiple brand structures and rules for uniformity.