Content Manager

Job Description

Content Manager | Aon Consulting

The Tone:
This is a full-time hybrid role at Aon Consulting, located in Rotterdam, Zuid-Holland, Netherlands. Aon is a prominent advisor and insurance broker specializing in Risk Capital and Human Capital Solutions. This position will be an integral part of a new organization formed from the sale of Aon’s private brokerage and authorization activities. The Content Manager role is essential for driving brand recognition, enhancing customer engagement, and generating sales within this new, customer-centric, and highly digital environment by expertly creating and managing strategic content across various channels, particularly websites.

The TL;DR
• Role: Full Time
• Location: Hybrid – Rotterdam, Zuid-Holland, Netherlands
• Pay: $3200–$4000 monthly
• Team: Marketing Department
• Mission: To create value for end-users and customers through impactful content, aiming to increase conversion rates and generate sales.
• Tech Stack: Content Management Platforms (CMS)

What You’ll Actually Do
• Content Strategy: Create and manage strategic content, ensuring efficient deployment across diverse channels, with a primary focus on optimizing company websites.
• Digital Engagement: Enhance online customer engagement and drive conversions through effective market positioning and digital content initiatives.
• CMS Optimization: Collaborate with content managers and marketers to structure and disseminate digital content, challenging yourself and developers to maximize and improve CMS capabilities.
• Content Development: Independently develop valuable and engaging content that aligns with the brand’s tone of voice, encompassing more than just text, such as optimized, Google-findable landing pages.
• Content Leadership: Guide and brief other content specialists and external agencies regarding both online and offline content creation and distribution efforts.

The Must-Haves
• Background: Possess a professional bachelor’s degree (HBO) working and thinking level.
• Experience: Extensive experience with strong market positioning, successfully increasing online customer engagement and conversions, and extensive experience with content management platforms. Proven experience in guiding and briefing other content specialists and agencies.
• Skills: Platform knowledge, strategic content creation and management, efficient content rollout, brand awareness, customer engagement, structured working approach, and a research-oriented mindset for creative content ideas.
• Bonus: Driven to pursue continuous improvements for both the organization and personal growth. Possesses strong opinions on content and is comfortable sharing them with the team. Empathy to create value for the end-user.