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Marketing Intern – Short-form Video Content
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Job Description
Marketing Intern | Zingroll
The Tone:
This is an internship at Zingroll, located remotely in the US. Zingroll is developing a consumer app, and this role is crucial for establishing a high-volume content engine. The intern’s contribution will directly impact app installs by continuously creating and testing new creative ideas, while also scaling content production through user-generated content initiatives.
The TL;DR
• Role: Internship
• Location: Remote, United States
• Mission: Create high-volume, performance-driven content to rapidly test ideas and scale app installs.
• Tech Stack: CapCut or similar editing tools
What You’ll Actually Do
• Content Creation: Create diverse short-form video content specifically for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
• Content Strategy: Produce compelling content across various strategic formats, including explanations of app usage, demonstrations of app features and updates, reactions to user experiences, and both hard-selling and soft-selling creative approaches.
• Trend Adaptation: Research current viral trends across social media and skillfully adapt them to create engaging content that resonates with the app’s target audience.
• Creative Testing: Work closely and collaboratively with the marketing team to rapidly test and iterate on new creative concepts for performance marketing.
• Content Scaling: Maintain a swift experimentation cycle by developing and deploying multiple creatives every day, and assist in recruiting and managing user-generated content (UGC) creators to expand content production.
The Must-Haves
• Background: Entry-Level. This role requires a strong foundational understanding of TikTok, Instagram Reels, and the broader landscape of short-form content, coupled with familiarity with Western cultural nuances.
• Experience: Demonstrated ability in video ideation and compelling storytelling specifically tailored for short-form video formats.
• Skills: Proficiency with video editing tools such as CapCut or similar applications, comfort and capability appearing on camera for content creation, and an aptitude for researching viral trends.
