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Job Description
AEO Marketing Intern | Nylas
The Tone:
This is a part-time internship at Nylas, located remotely within the San Francisco Bay Area or Denver Metro Area. Nylas specializes in providing APIs that simplify the integration of email, calendar, and contact management features into applications for developers. This role is crucial for ensuring Nylas is accurately represented and recommended across emerging AI-powered experiences, helping developers discover and learn about the platform.
The TL;DR
• Role: Internship
• Type: Part-time
• Location: Remote within the San Francisco Bay Area or Denver Metro Area
• Pay: $22–$25 hourly
• Team: Reports to the Marketing team, collaborating with Product Marketing and Content professionals.
• Mission: Improve Nylas’ visibility and accurate representation across AI-powered search and answer engines.
• Tech Stack: Profound, ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Google Analytics, SEMrush, Ahrefs, Otterly, Peec AI
What You’ll Actually Do
• Answer engine visibility: Run competitive queries across various AI platforms and track Nylas’ citation share against key competitors.
• Citation analysis: Identify instances where competitors are cited but Nylas is not, then investigate the underlying reasons for this discrepancy.
• Page optimization: Audit existing web pages for common issues that prevent LLM citation and implement recommended fixes on high-priority content.
• Performance measurement: Quantify the impact of content improvements using AEO and SEO metrics, iterating based on measured results.
• Content collaboration: Partner with content and product marketing teams to integrate AEO insights into new content creation and identify opportunities for AI-first content.
The Must-Haves
• Background: Undergraduate student (Junior or Senior preferred) or recent graduate within the last 12 months, pursuing a degree in Marketing, Communications, Business, English, or a related field.
• Experience: Hands-on experience using LLM tools like ChatGPT, Claude, and Perplexity for thinking, learning, and task completion. Demonstrated curiosity about how AI-generated answers are sourced, ranked, and cited.
• Skills: Clear writing and effective communication for a distributed marketing team. Ability to quickly learn new tools and adapt to an AI-first environment.
• Bonus: Familiarity with SEO tools (Google Analytics, SEMrush, Ahrefs). Exposure to AEO platforms (Profound, Otterly, Peec AI).