Lifecycle Marketing Operations Manager

Job Description

Lifecycle Marketing Operations Manager, Firefox Mobile | Mozilla

The Tone:
This is a full-time role at Mozilla, located remotely in the USA. Mozilla Corporation is a non-profit-backed technology company that has shaped the internet for 25 years, making pioneering brands like Firefox, the privacy-minded web browser. This role is crucial for serving as the operational anchor for Firefox Mobile marketing execution, translating growth strategies into reliable and repeatable execution and improving team scalability and execution quality. The work focuses on diverse areas including AI, social media, and security, all while striving to make the internet better for people.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote, USA Remote
• Pay: $87000–$125000 yearly
• Team: Firefox Product Marketing team
• Mission: Translate product marketing and growth strategies into reliable, repeatable execution across App Store Optimization (ASO), lifecycle programs, product launches and other priority growth initiatives.
• Tech Stack: Claude Code, Cowork, AI-assisted workflows

What You’ll Actually Do
• ASO Execution: Coordinate and execute App Store Optimization initiatives, including metadata updates, creative experiments, and app store events.
• Campaign Execution: Translate approved lifecycle campaign briefs into executable plans and support hands-on campaign execution across key user journey moments.
• Launch Support: Support the execution of product launches and other priority growth initiatives by coordinating workstreams, cross-functional handoffs, and operational follow-through.
• Operational Readiness: Own shared localization, quality assurance, and operational readiness workflows across supported workstreams, identifying and escalating blockers and risks.
• Process Improvement: Develop scalable processes, automation, and AI-assisted workflows to improve execution consistency and reduce coordination overhead.

The Must-Haves
• Background: Manager level experience in marketing operations or a similar role.
• Experience: 5+ years coordinating multi-step marketing programs across multiple workstreams, stakeholders, timelines, and dependencies.
• Skills: Strong operational judgment, organization, attention to detail, and the ability to prioritize effectively and work independently, with experience creating repeatable processes, workflows, and documentation.
• Bonus: Experience with mobile growth or ASO, including metadata optimization and creative experimentation; comfort working with performance data, including campaign measurement and experiment analysis; experience building automated and AI-assisted workflows using Claude Code, Cowork, or similar tools.