Group Media Director – B2B Paid Media

Job Description

Group Media Director, B2B | Power Digital Marketing

The Tone:
This is a full-time role at Power Digital Marketing, with flexible work options including remote, in-office, or hybrid. Power Digital is a tech-enabled growth firm that uses marketing, consulting, and data intelligence, alongside its proprietary nova technology, to ignite revenue and brand recognition for companies globally. This Group Media Director role is crucial for leading a portfolio of high-value B2B paid media accounts, driving performance and growth, and ensuring strategic alignment with client business outcomes. The position acts as a critical bridge between executive vision and the execution of scalable, high-impact B2B media programs.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote, United States

• Team: Reports to divisional leadership with a dotted line to the Head of Paid Media, manages a team of media directors and buyers.
• Mission: Owns client outcomes and team performance within the B2B division, focusing on retention, expansion, and operational excellence.
• Tech Stack: Google, LinkedIn, Programmatic, ABM, ABM intent data platforms, predictive lead scoring

What You’ll Actually Do
• Drive Performance: Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL and pipeline influence.
• Lead Client Strategy: Act as the senior strategic lead for key client relationships, leading Quarterly Business Reviews and communicating strategy, results, and pipeline impact.
• Develop Teams: Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance, accountability, and continuous skill development.
• Grow Revenue: Own the growth of managed media dollars across your client portfolio through retention and expansion, ensuring strategies balance performance with client profitability.
• Ensure Excellence: Drive operating discipline and execution excellence, ensuring all accounts meet Power Digital standards for pacing, deliverables, and efficiency.

The Must-Haves
• Background: 8–10+ years in paid media, B2B performance marketing, or media leadership roles at a senior level.
• Experience: Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients and strong leadership experience managing and developing high-performing teams.
• Skills: Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic), strong understanding of full-funnel B2B strategy, and robust client-facing communication skills.
• Bonus: Experience overseeing significant monthly media budgets ($200K–$1M+ per client).