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Senior Programmatic Strategist
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Job Description
Senior Programmatic Strategist | Confidential Employer
The Tone:
This is a full-time role at WITHIN, located in Bogota, Colombia. WITHIN is the world’s first Performance Branding company, partnering with major brands to drive business growth through integrated marketing strategies. This role supports a specific client’s programmatic and digital commerce work, ensuring effective campaign execution, performance monitoring, and data-driven actions. The company values growth, challenge, and collaboration within small, adaptive teams.
The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – Bogota, Colombia
• Team: Reports to the Programmatic Manager.
• Mission: Owns day-to-day execution, monitors performance, and translates campaign data into clear actions for programmatic campaigns.
• Tech Stack: The Trade Desk, other demand-side platforms (DSPs), Excel
What You’ll Actually Do
• Execute: Build, launch, manage, and optimize the client’s programmatic campaigns in The Trade Desk and other DSPs, applying quality checks to setup, tracking, and reporting.
• Strategize: Translate campaign goals into audience, inventory, budget, bidding, and measurement decisions in partnership with the Programmatic Manager.
• Optimize: Monitor campaign pacing, delivery, and performance, investigate issues, and make timely optimizations.
• Communicate: Analyze results, develop tests, and communicate findings and recommendations to internal stakeholders and the client team.
• Collaborate: Own assigned client work and coordinate related execution closely with the Programmatic Manager and cross-functional partners to keep work on schedule.
The Must-Haves
• Background: Senior level professional with a strong understanding of programmatic buying, campaign pacing, audience targeting, bidding, and performance measurement.
• Experience: 3 years of direct, hands-on experience running programmatic campaigns in The Trade Desk and at least one other DSP, coupled with experience managing client account details and priorities in a fast-moving team.
• Skills: Ability to independently set up, troubleshoot, optimize, and report on live campaigns with limited platform training; clear communication skills; sound judgment when explaining performance and recommended next steps.
