Paid Media Director

Job Description

Paid Media Director – Europe | Confidential Employer

The Tone:
This is a fully virtual role for Confidential Employer, for candidates based in London or Berlin. WITHIN is the world’s first Performance Branding company, partnering with major brands to drive business growth through innovative marketing strategies. This role is crucial for leading the strategy, execution, and growth of integrated paid media programs for consumer brands across Europe. You will directly impact client success and market presence by delivering measurable business outcomes.

The TL;DR
• Role: Full Time
• Location: Remote – London or Berlin
• Team: Leads cross-functional teams of media buyers and strategists, collaborating with global and internal partners.
• Mission: Lead the strategy, execution, and growth of integrated paid media programs for consumer brands across Europe.
• Tech Stack: Meta, Google Ads, TikTok, Pinterest, Snapchat, programmatic, Amazon, AI tools

What You’ll Actually Do
• Client Leadership: Own senior client relationships, translating business objectives into clear media strategies, measurement frameworks, and growth roadmaps.
• Full-Funnel Strategy: Lead the development and execution of full-funnel paid media strategies across various platforms, focusing on bottom-of-funnel performance optimized to revenue and customer acquisition.
• Hands-On Execution: Work directly within Meta, Google, and other advertising platforms to build, QA, audit, troubleshoot, and optimize campaigns, including setting up and restructuring ad accounts.
• European Market Direction: Direct multi-market European campaigns across key markets like the UK, Germany, France, and Spain, ensuring strategies reflect local consumer behaviors and market conditions.
• Performance Optimization: Oversee campaign performance and investment decisions, using incrementality, marginal returns, and business outcomes to guide budget allocation effectively.

The Must-Haves
• Background: Currently working at the Associate Director or Director level in paid media, performance marketing, or a closely related discipline.
• Experience: 8+ years of paid media or performance marketing experience, including significant agency experience, leading paid media for DTC, retail, or ecommerce brands with optimization to revenue/ROAS/CPA/CAC across multiple European markets.
• Skills: Current, hands-on proficiency in Meta and Google Ads; demonstrated understanding of measurement approaches including incrementality testing and work with MMM/MTA partners; proven success managing and developing teams and leading senior-level client relationships; strong strategic, analytical, and commercial thinking; excellent communication and presentation skills with fluency in English.
• Bonus: Proficiency in an additional European language; experience with additional channels such as TikTok, Pinterest, Snapchat, programmatic, or Amazon; practical experience applying AI tools within media planning, execution, or reporting workflows; ability to collaborate effectively across countries and time zones.