E-commerce Campaign & Marketing Intern – E-commerce Campaigns

Job Description

Platform Campaign Intern (TikTok Shop – Operations Center) – 2027 Summer | TikTok

The Tone:
This is an internship at TikTok, located in Los Angeles, CA. TikTok is a global platform that inspires creativity and brings joy, serving as a leading destination for short-form mobile video and building an e-commerce ecosystem. This role is vital for the US operation team, contributing to the execution of diverse campaigns for iconic brands and driving forward yearly strategic modules. The intern will support high-impact initiatives that connect brands with consumers in meaningful ways, helping to shape the future of e-commerce within TikTok Shop.

The TL;DR
• Role: Internship
• Type: Temporary
• Location: In-person, Los Angeles, CA
• Pay: $23.75 hourly
• Team: US operation team, campaign & marketing team
• Mission: Execute and optimize marketing campaigns for TikTok Shop to connect brands with consumers, enhance brand awareness, and drive e-commerce growth.

What You’ll Actually Do
• Campaign Execution: Execute marketing campaigns, including sales campaigns, brand initiatives, and other marketing efforts for TikTok Shop.
• Stakeholder Coordination: Coordinate campaign creation and optimization with internal account managers, user research, creator managers, and other cross-functional teams.
• Brand Awareness: Develop online community reputation and brand awareness through communication and collaboration with KOLs, social media, and digital channels.
• Performance Analysis: Analyze campaign performance data, including order and GMV targets, and recommend ongoing optimizations like innovative ideas and partnerships.
• Market Research: Research market trends, culture, viral content, celebrity updates, and industry developments to optimize campaigns and support overall product development.

The Must-Haves
• Background: Currently pursuing a bachelor’s or master’s degree, preferably in a communication, marketing, or e-commerce-related major.
• Experience: Able to commit to working for 12 weeks during Summer of 2027.
• Skills: Familiarity with the latest trends and social media influencers, excellent stakeholder and project management skills, independent and self-motivated, eager to learn across marketing specialties.
• Bonus: An analytical and structured thinker, strong in understanding and deriving insights from data; prior internships in marketing, e-commerce platforms, or creative agencies.