Digital Marketing & Sales Coordinator – Digital Sales & Fan Engagement

Job Description

Coordinator, Social Media & Marketing | El Paso Locomotive FC

The Tone:
This is an entry-level role with El Paso Locomotive FC, a professional soccer team committed to engaging its community and growing its fanbase. This position is located in El Paso, TX. You will be instrumental in driving ticket sales, merchandise revenue, and fan engagement by developing and optimizing data-driven marketing campaigns across all digital and social media platforms. This role is sales-focused and critical for expanding the team’s digital presence while achieving measurable business goals.

The TL;DR
• Role: Early Career
• Location: In-person, El Paso, TX
• Team: Works closely with the VP of Business Strategy for performance tracking, and collaborates cross-functionally with Marketing, Ticketing, Retail, and Corporate Partnership teams for campaign development.
• Mission: Drive ticket sales, merchandise revenue, and fan engagement through optimized digital and social media marketing.
• Tech Stack: Facebook, Instagram, X/Twitter, TikTok, LinkedIn, Google Ads, Meta Ads Manager, Adobe Creative Suite, CRM systems (e.g., Salesforce), email marketing platforms, various analytics tools.

What You’ll Actually Do
• Digital Campaign Management: Develop, schedule, and execute engaging social media and digital marketing campaigns across various platforms, including Facebook, Instagram, X/Twitter, TikTok, and LinkedIn.
• Content Production: Create compelling visual content, encompassing both graphics and video, specifically tailored to drive fan engagement and directly increase ticket and merchandise sales.
• Cross-Departmental Sales Strategy: Collaborate with the Marketing, Ticketing, Retail, and Corporate Partnership teams to design comprehensive digital sales campaigns that effectively meet established revenue goals.
• Campaign Performance & Optimization: Track, analyze, and report on the performance of all digital campaigns using analytics tools, continuously optimizing strategies based on data insights to maximize return on investment.
• Paid Media & Website Support: Manage paid digital advertising campaigns (e.g., social media ads, Google ads) and assist with e-newsletters and website updates to enhance lead generation and digital communications.

The Must-Haves
• Background: Bachelor’s degree in marketing, communications, business, or a related field; strong knowledge of social media platforms, digital advertising tools, and analytics platforms.
• Experience: One year of experience in digital marketing, social media, or sales.
• Skills: Excellent written and verbal communication; strong analytical skills and ability to interpret performance metrics; creative mindset with attention to detail and brand consistency; highly motivated, sales-driven, and goal-oriented approach; willingness to work flexible hours, including evenings, weekends, and holidays during the baseball season.
• Bonus: Experience with paid advertising campaigns (Meta Ads Manager, Google Ads); proficiency in Adobe Creative Suite; familiarity with CRM systems (e.g., Salesforce) and email marketing platforms; video editing or motion graphics skills.