Jr. Marketing Analytics Consultant

Job Description

Jr. Marketing Analytics Consultant | WebFX

The Tone:
This is a full-time, entry-level role at WebFX, located in Harrisburg, PA. WebFX is a rapidly growing full-service digital marketing agency dedicated to providing world-class digital marketing solutions to mid-size businesses globally. As a Jr. Marketing Analytics Consultant, you will play a crucial client-facing role, helping clients achieve their business goals by educating them on digital marketing technology, configuring data tracking platforms, and communicating complex technical information clearly. This position is ideal for those passionate about data, technology, and continuous learning, seeking to make a real-world impact.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, Harrisburg, PA
• Pay: $50000–$55000 yearly
• Mission: Enable clients to achieve their marketing goals by configuring data tracking platforms and providing expert consultation.
• Tech Stack: Google Analytics, Google Tag Manager, Google Ads, Salesforce, Hubspot, Pipedrive, RevenueCloudFX

What You’ll Actually Do
• Demonstrate and walk clients through WebFX’s proprietary software, RevenueCloudFX, to ensure understanding and adoption.
• Serve as a primary client contact, educating them through clear communication and helping them achieve their specific marketing goals.
• Recommend and meticulously configure various data tracking platforms and functions to meet diverse client needs.
• Perform thorough quality assurance checks on client tech stacks to verify functionality and data integrity.
• Collaborate closely with internal WebFX Account Managers and the Martech development team to assist in client tech integrations and marketing automations.

The Must-Haves
• Background: Bachelor’s Degree with a GPA above 3.4, ideally in Marketing, Business, Statistics, Mathematics, Business Analytics, Data Science, or Management Information Technology.
• Experience: Required part-time, summer job, or internship experience, along with experience in customer service or client relations, and creating reports and analyzing data.
• Skills: Ability to translate complex technical information into simple terms, solid analytical skills for making data-driven decisions, and strong communication and interpersonal abilities.
• Bonus: Experience with digital marketing/advertising, Google Analytics, Google Tag Manager, Google Ads, and CRM platforms such as Salesforce, Hubspot, or Pipedrive.