Digital Advertising Specialist (Paid Media)

Job Description

Digital Advertising Specialist (Paid Media) | WiPro

The Tone:
This is a full-time role at WiPro, located in Chennai, Tamil Nadu, with potential placement in Pune. WiPro is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. This role is crucial for managing paid media campaigns, directly contributing to clients realizing their boldest ambitions and building future-ready, sustainable businesses within an ever-changing world.

The TL;DR
• Role: Full Time
• Type: Night Shift (9.5 hours), primarily aligned to US business hours
• Location: In-person – Chennai, Tamil Nadu / Pune

• Mission: This role is responsible for the end-to-end management, optimization, and reporting of paid media campaigns to achieve client objectives.
• Tech Stack: Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, DV360, The Trade Desk

What You’ll Actually Do
• Campaign Setup: Review campaign requirements and media plans, then set up and traffic digital advertising campaigns.
• Optimization: Configure targeting, budgets, bids, and inventory, and then monitor pacing, delivery, and performance to optimize campaigns against agreed objectives.
• Quality Assurance: Conduct pre-launch and in-flight quality checks, and troubleshoot any delivery or performance issues.
• Reporting: Prepare detailed reports and performance insights to inform stakeholders.
• Coordination & Compliance: Maintain accurate documentation, coordinate with internal and client stakeholders, and comply with platform, process, and governance standards.

The Must-Haves
• Background: A graduate degree is required, with a preference for disciplines such as Marketing, Advertising, Media, Communications, Business, Analytics, Commerce, or Technology.
• Experience: 3-6 years of relevant experience in Paid Search, Paid Social, Programmatic Display, Video or Audio, media buying, media planning, performance marketing, digital advertising operations, or campaign management, with hands-on campaign ownership strongly preferred.
• Skills: Hands-on expertise in at least one core paid media discipline (Paid Search, Paid Social, or Programmatic Display, Video & Audio), including campaign setup and trafficking, budget and pacing management, audience targeting, bid and inventory optimization, performance analysis, reporting, quality checks, and troubleshooting. Additionally, 1-3 years of experience as a Business Analyst or Data Analyst in Media is mandatory.
• Bonus: Experience in media buying and/or media planning, exposure to various advertising platforms, a background in agency, performance marketing, trading desk, or digital advertising operations, strong Excel and presentation skills, and relevant platform certifications.