Campaign Intern – Campaign Execution

Job Description

Platform Campaign Intern (TikTok Shop – Operations Center) – 2027 Summer | TikTok

The Tone:
This is an internship at TikTok, located within its US operation team. The company builds TikTok, the leading destination for short-form mobile video, and is developing a new e-commerce experience for its global users via TikTok Shop. This role is crucial for executing various campaigns for iconic brands, contributing to cutting-edge initiatives, and driving forward strategic modules that define success in the e-commerce space. The intern will support high-impact initiatives that connect brands with consumers in meaningful ways, helping to shape the future of e-commerce at TikTok Shop.

The TL;DR
• Role: Internship
• Type: Temporary, Seasonal
• Location: In-person, US
• Pay: $23.75 hourly
• Team: US operation team, within the campaign & marketing team
• Mission: Assist in executing marketing campaigns and analyzing performance to drive e-commerce growth and brand awareness for TikTok Shop.

What You’ll Actually Do
• Execute Campaigns: Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing various marketing campaigns such as sales and brand initiatives.
• Coordinate Stakeholders: Collaborate and coordinate across various internal stakeholders, including account managers, user research, creator managers, marketing, PR, graphic designers, product, and R&D teams, for campaign creation and optimization.
• Analyze Performance: Conduct data analysis on campaign performance, specifically focusing on order and GMV targets, and offer ongoing recommendations for optimization, including innovative ideas, partnerships, and activations.
• Research Trends: Research market trends, cultural phenomena, viral content, and celebrity updates, keeping abreast of developments in social media, e-commerce, and digital marketing to leverage for campaign optimization.
• Support Branding: Assist in branding execution and marketing plans designed to support overall product development within TikTok Shop.

The Must-Haves
• Background: Currently pursuing a bachelor’s or master’s degree, preferably in a communication, marketing, or e-commerce-related major.
• Experience: Able to commit to working for 12 weeks during the Summer of 2027; familiarity with the latest trends and social media influencers.
• Skills: Excellent stakeholder and project management skills; strong ability to manage expectations, drive performance, and collaborate with internal stakeholders under tight time constraints; independent and self-motivated with good end-to-end ownership of projects; open to taking on new and ambiguous projects; eager to learn skills across a variety of marketing specialties.
• Bonus: An analytical and structured thinker with a strong ability to understand and derive insights from data; prior internships in marketing, e-commerce platforms, or creative agencies.