Candidate
Employer
Business Intelligence Manager – Retail Banking Analytics
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Job Description
Manager – Analytics | Mashreq
The Tone:
This is a full-time role at Mashreq, located in Pakistan. Mashreq’s Retail Banking Group provides a comprehensive suite of banking products and services to its customers. This role is critical for driving business performance by providing deep analytical insights, identifying trends, and offering data-driven strategic recommendations to optimize growth, improve customer loyalty, and ensure the achievement of sales and cross-sell targets.
The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, Pakistan
• Team: Part of the Retail Analytics team, assisting segment heads within the Retail Banking Group.
• Mission: To develop comprehensive business intelligence and provide strategic analytical insights to drive performance and growth within the Retail Banking Group.
• Tech Stack: advanced analytics software and tools
What You’ll Actually Do
• Business Intelligence Development: Develop and publish timely, comprehensive monthly analytics packs covering business unit, segment, sub-segment, branch, product, service, and channel performance for RBG Marketing, encompassing various views.
• Variance & Trend Analysis: Identify, analyze, and report on material positive and negative variance indicators, perform root cause analysis, and present findings with recommended corrective actions to business units, including analysis of sales and attrition trends.
• Segment & Micro-Segment Profiling: Analyze segments and micro-segments using variables like profitability, product ownership, channel usage, demographics, and customer lifestyles to identify potential for targeting products, services, and householding for loan eligibilities.
• Strategic Recommendations & Support: Provide proactive recommendations to business heads on growth opportunities, portfolio correction, and corrective actions for adverse indicators, while also assisting in scenario planning for growth, attrition, and channel management.
• Analytics Tools & Sales Enablement: Select and implement advanced analytics software and tools to enable campaign automation, provide analytical support for marketing programs, and manage BI-driven Telesales teams for effective sales closures.
The Must-Haves
• Background: Master’s Degree (MBA in Finance & Marketing) with a focus on financial services business intelligence in a comprehensive multi-product and competitive business environment.
• Experience: Minimum 3 years in a similar analytics role within financial services, coupled with proven team leadership experience.
• Skills: Strong numerical, analytical, and presentation skills, excellent understanding of retail banking product sales and marketing, and familiarity with analytics tools and statistical modeling concepts.
