Brand Experiential Intern

Job Description

About MetroPlusHealth

Empower. Unite. Care. MetroPlusHealth is deeply committed to empowering New Yorkers by uniting communities through compassionate care, steadfastly believing that healthcare is a fundamental right, not a privilege. If you are driven by compassion and thrive in a collaborative environment, MetroPlusHealth invites you to join their team where you can take pride in your daily contributions.

As a wholly-owned subsidiary of NYC Health + Hospitals, the largest public health system in the United States, MetroPlusHealth has served residents of the Bronx, Brooklyn, Manhattan, Queens, and Staten Island for over 30 years. They deliver the highest quality healthcare services through a comprehensive suite of products, including but not limited to: New York State Medicaid Managed Care, Medicare, Child Health Plus, Exchange, Partnership in Care, MetroPlus Gold, and the Essential Plan. Their extensive network boasts over 27,000 primary care providers, specialists, and participating clinics, reflecting a long-standing commitment to building strong relationships with both members and providers.

Position Overview: Brand Experiential Intern

The Brand Experiential Intern will play a pivotal role in supporting event execution and various marketing initiatives. This hands-on position involves managing pertinent data entry, conducting outreach to identify potential community partners, and offering comprehensive support for event logistics. Responsibilities span from on-site event assistance, setup, and breakdown, to post-event analysis, researching new event opportunities, tracking inventory, and assisting with promotional item management. This internship offers invaluable practical experience in both event management and brand marketing within a dynamic healthcare environment.

Duties & Responsibilities

• Provide crucial on-site support during event execution to guarantee seamless operations and foster an overall positive guest experience.
• Assist actively with event execution on-site, including the identification of new partners and vendors to enhance event offerings.
• Collaborate closely with Production Associates for event setup and breakdown, which includes the physical lifting and transporting of boxes, tents, and other essential equipment.
• Compile and rigorously analyze event post-mortem information to evaluate Key Performance Indicators (KPIs) and pinpoint areas for continuous improvement.
• Maintain and update community partner information and event details accurately on the Monday.com platform.
• Conduct thorough research into potential event opportunities across NYC, exploring suitable venues, promising brand partnerships, and sponsorship prospects that could significantly enhance brand awareness and target audience engagement.
• Aid in the meticulous maintenance of event materials inventory, ensuring all equipment remains in excellent working condition.
• Identify trending promotional items that align effectively with MetroPlusHealth’s brand identity and marketing objectives.
• Work collaboratively with the website team to ensure regular event postings on the company site and other relevant community calendars.
• Perform diverse ad-hoc tasks as assigned, demonstrating strong flexibility and the ability to adapt swiftly to evolving needs and priorities.

Work Shifts

9:00 AM – 5:00 PM

Minimum Qualifications

• Possess an exceptionally high level of detail-orientation coupled with superior organizational skills.
• Demonstrated ability to efficiently manage multiple tasks simultaneously and consistently meet tight deadlines.
• Exhibit a high level of professionalism in all interactions and responsibilities.
• Hold a genuine desire to assist New Yorkers and passionately promote brand awareness on behalf of MetroPlusHealth.
• Physical ability to lift and carry up to 50 pounds, a requirement for event setup and breakdown duties.

Professional Competencies

• Integrity and Trust: Operating with honesty and building confidence.
• Customer Focus: Dedicated to meeting the expectations and requirements of internal and external customers.
• Functional/Technical Skills: Possesses the required technical knowledge and skills to perform the job effectively.
• Written/Oral Communication: Expresses thoughts clearly and concisely in both written and verbal forms.