Associate, Global Communications

Job Description

Associate, External Communications | Tapestry

The Tone:
This is a full-time role at Tapestry, located in Hudson Yards, NYC. Tapestry is a global house of brands, including Coach and Kate Spade New York, built on unconventional entrepreneurship and a belief in making dreams happen. This foundational role on the external communications team helps bring Tapestry’s corporate narrative to life through compelling content, sharp storytelling, and thoughtful measurement. The position contributes to showcasing the company’s values and impact while tracking its narrative’s reception in the marketplace.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, Hudson Yards, NYC
• Pay: $67000–$75000 yearly
• Team: Associate level, reporting to the Senior Director, External & Crisis Communications
• Mission: This person helps shape Tapestry’s corporate narrative through content, storytelling, and measurement, ensuring its impact in the marketplace.
• Tech Stack: Excel, ChatGPT, Claude, Copilot, Gemini

What You’ll Actually Do
• Storytelling & Content Creation: Develop and create compelling written and multimedia content that brings Tapestry’s corporate narrative to life across external channels.
• Measurement & Reporting: Support the development and execution of Tapestry’s external communications measurement framework, producing digestible reports and dashboards for leadership insights.
• Insights & Analysis: Monitor daily media coverage of Tapestry, its brands, and competitors to identify trends and reputational signals that inform strategic planning.
• Operational Rigor: Maintain editorial calendars, story pipelines, and post-moment learnings to ensure discipline and consistency in the team’s day-to-day work.
• Agency & Partner Coordination: Serve as a key contact for measurement and agency partners, coordinating on data inputs, dashboards, and reporting cadences to ensure consistency and quality.

The Must-Haves
• Background: Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing, or a related field. This is an entry-level Associate role.
• Experience: 1–2 years of experience in communications, public relations, journalism, or a related field.
• Skills: Strong written and verbal communication, comfort with data (including Excel and synthesizing analytics), AI-literate, project management instincts, relationship-building skills, and sound judgment with confidential information.
• Bonus: A passion for the brands.