Sr. Publicist

Job Description

Senior Publicist, CBS News | Paramount

The Tone:
This is a full-time role at Paramount, located in Washington D.C. Paramount is on a mission to entertain the planet by unleashing the power of content across its renowned brands and stars. This role is crucial in amplifying the reach and impact of CBS News programming and talent by expertly managing their public presence and media engagement within a complex media landscape.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – Washington D.C., USA
• Pay: $90000–$100000 yearly
• Mission: Maximize CBS News programming and talent profiles through strategic press coverage across all media platforms.

What You’ll Actually Do
• Strategy: Create and implement press strategies and develop timelines to maximize CBS News programming and talent profiles.
• Media Relations: Pitch to secure feature stories and talent interviews across a variety of media platforms and outlets, including online, print, talk shows, podcasts, and industry panels.
• Internal Alignment: Liaise and align with producers, talent, and key internal departments, including Photo, Marketing, and leadership, to facilitate ongoing publicity support for the News division.
• Event Management: Plan, develop, and execute talent trips, press junkets, on-set media visits, and handle talent appearances at events.
• Content Creation: Write press releases, storylines, bios, and social media copy for News division programming and talent.

The Must-Haves
• Background: Senior-level Publicist with a Bachelor’s degree in English, Communications, Journalism, Publicity, or a related field, demonstrating a deep affinity for news.
• Experience: 4+ years in media relations, with a solid ability to manage deadline pressure and build deep relationships with press across traditional and emerging media platforms.
• Skills: Exemplary communication, writing, and proofreading skills; deep knowledge and insight of culture and social media/digital/online press; creative problem-solving capabilities; and proficient organizational, leadership, and client/talent relations skills with great attention to detail.
• Bonus: A positive attitude, the ability to multitask effectively in high-pressure situations, and a collaborative team player mindset available to support fellow publicists.