Harley-Davidson Motor Company

Harley-Davidson Motor Company, founded in 1903 in Milwaukee, Wisconsin, has ignited and sustained a global cultural phenomenon for over a century. From its humble beginnings, the vision of four young men sparked a transportation revolution, establishing the company as the world’s most recognizable motorcycle brand. Today, we continue to define motorcycle culture, crafting the world’s best motorcycles and delivering soul-stirring products and experiences that evoke deep emotion for riders worldwide.

At Harley-Davidson Motor Company, we foster a passionate and dedicated culture centered around life, liberty, and the pursuit of happiness. Our mission is to protect and grow motorcycle culture globally, serving riders across generations and geographies. We invite you to explore our legacy and discover how you can be part of our enduring journey.