
Authentic
About Company
Authentic is the world’s largest sports and entertainment licensing company. It’s a unified platform integrating M&A, brand strategy, creativity, and digital innovation to manage its global Lifestyle and Entertainment portfolio. Authentic connects powerful brands with top partners to maximize long-term market value. Its brands generate over $32 billion in annual global retail sales, with a vast retail presence across 150+ countries, encompassing 13,000+ freestanding stores and shop-in-shops, and 400,000 points of sale. Authentic focuses on brand transformation through compelling storytelling, innovative business models, and immersive experiences. They develop original marketing strategies to boost brand success across all consumer touchpoints and emerging media. The company fosters a diverse and inclusive workplace, with offices in New York City, Los Angeles, Miami, Toronto, Mexico City, London, and Shanghai.