Business Development Associate (BDA)

Job Description

About Salesforce:

Salesforce, a Fortune 500 company, is a global leader in cloud-based software, offering a suite of solutions to help businesses manage their customer relationships, sales processes, and other key operations. This Business Development Associate (BDA) role focuses on the Latin American (LATAM) market, specifically Brazil.

Job Description: Business Development Associate (BDA) – Salesforce LATAM (Brazil)

This is a 1-year, part-time internship program starting in December 2024 based in São Paulo, Brazil. The program is designed to prepare candidates for a career in Sales Development at Salesforce. BDAs will gain practical experience in various aspects of the sales process, including:

• Lead Management and Nurturing: Managing and qualifying partner leads (PLs), working with consulting partners to ensure smooth lead handover and progression through the sales funnel. This includes qualifying PLs, collaborating with partners on next steps, and timely follow-ups to boost conversion rates. Qualifying inbound leads from marketing campaigns, events, and website traffic, utilizing the Salesforce Customer 360 platform.

• Lead Generation: Executing outbound lead generation activities such as cold calling, email outreach, and social media engagement to generate pipeline across different market segments.

• Sales Collaboration: Collaborating with Sales Development Representatives (SDRs) and Sales Executives to drive interest in Salesforce solutions and schedule discovery meetings with potential customers. This includes showcasing Salesforce platforms through live demonstrations.

• Account Research and Targeting: Conducting thorough research on target accounts, identifying key contacts, and developing personalized outreach strategies.

• CRM Utilization: Tracking and managing prospecting activity using Salesforce’s CRM platform to ensure proper follow-up and lead conversion.

• Ongoing Training and Development: Participating in structured training sessions and shadowing opportunities to learn best practices in sales engagement and opportunity creation. The program emphasizes sales methodology, product knowledge, and role-specific skills development. Mentorship and support will be provided by experienced SDRs and sales leaders.

Program Highlights:

• Structured Training: Comprehensive enablement in sales methodology, product knowledge, and role-specific skills.
• Mentorship and Support: Hands-on guidance from experienced professionals.
• Career Advancement: Successful completion positions candidates for advancement to SDR roles within 6-12 months.
• Hands-on Experience: Real-world application of lead qualification, profiling, and nurturing.

What Salesforce Offers:

• Opportunity to learn from industry leaders and advance your career within a Fortune 500 company.
• Continuous learning and development, including mentorship and formal training.
• Competitive salary and benefits (including health and vision coverage, and employee wellness programs).
• The chance to positively impact businesses through Salesforce’s innovative solutions.