Digital Associate Director – Paid Media Strategy

Job Description

Digital Associate Director | Confidential Employer

The Tone:
This is a hybrid full-time role at Confidential Employer, located in Dallas-Fort Worth, Texas. The company, WITHIN, is the world’s first Performance Branding company that partners with global brands to drive business growth through innovative marketing strategies. This position is crucial for leading and scaling a digital marketing team, owning the strategic direction and high-quality execution of paid media campaigns to achieve measurable business impact for clients. The role requires a resourceful, proactive individual comfortable with solving problems independently.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid – Dallas-Fort Worth, Texas
• Pay: $62400–$220000 yearly
• Team: Leads a global team of cross-functional managers, digital media buyers, and strategists; partners with leadership on resource planning.
• Mission: Own the strategic direction, execution quality, and growth of paid media and broader digital marketing practice, driving measurable business impact.
• Tech Stack: Google Ads, Meta (Facebook/Instagram) Ads, Google Analytics, AI tools.

What You’ll Actually Do
• Leadership & Team Development: Lead, mentor, and scale a team of cross-functional managers, digital media buyers, and strategists across multiple offices globally, setting clear expectations and acting as a senior escalation point for client outcomes.
• Strategy & Execution Oversight: Own the planning, execution, and optimization of integrated digital marketing initiatives across channels like paid social, search, display, and video, ensuring strategic consistency and best-in-class performance accountability.
• Client Leadership & Growth: Serve as a senior client partner, building long-term relationships, leading high-level communications and strategic planning sessions, and identifying opportunities for account growth and sales support.
• Cross-Functional & Global Collaboration: Collaborate closely with internal teams including strategy, analytics, creative, and operations to deliver integrated solutions, and align with global teammates to ensure consistency in media strategy and execution.
• Performance, Analytics & Process Improvement: Oversee performance analysis, translate insights into actionable recommendations, refine reporting frameworks and KPIs, and continuously improve internal workflows and documentation to drive efficiency and scalability.

The Must-Haves
• Background: Bachelor’s degree in marketing, communications, or a related field; proven experience leading and developing teams in a managerial or director-level capacity.
• Experience: 6–7+ years in digital marketing with deep expertise across paid media channels, including extensive hands-on experience with Google Ads and/or Meta (Facebook/Instagram) Ads; agency experience managing multiple clients and priorities is highly preferred.
• Skills: Strong strategic, analytical, and problem-solving skills with a performance-driven mindset; exceptional client leadership, communication, and stakeholder management skills; experience contributing to operational initiatives such as staffing, resourcing, or sales support.
• Bonus: Practical experience applying AI tools within media planning, execution, or reporting workflows; willingness to occasionally work outside standard hours to collaborate with global teams.