Senior Manager of Marketing Effectiveness

Job Description

Senior Manager, Marketing Effectiveness | NielsenIQ

The Tone:
This is a full-time role at NielsenIQ, located in Vadodara, Gurugram, or Chennai. NielsenIQ empowers top global FMCG companies, among others, to optimize their media investments. This role is crucial for driving the end-to-end delivery of marketing effectiveness analytical solutions, specifically Marketing Mix Modeling (MMM) and Matched Market Tests (MMT), to directly shape strategic and tactical media investments for today’s leading global brands.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – Vadodara, Gurugram, Chennai, India
• Team: Guides and mentors an international team of experts within the Marketing Effectiveness unit.
• Mission: Own the end-to-end delivery of marketing effectiveness analytical solutions, with a heavy focus on Marketing Mix Modeling (MMM) & Matched Market Tests (MMT).

What You’ll Actually Do
• Lead Engagements: Spearhead the design, execution, and delivery of Marketing Mix Modeling (MMM) and other media effectiveness solutions to optimize future client media spend.
• Orchestrate Delivery: Drive client engagements by synchronizing resources and timelines across global NIQ teams, media agencies, publishers, and clients for seamless execution.
• Translate Strategy: Transform complex statistical outputs into compelling data stories and deliver action-oriented media recommendations to non-technical stakeholders.
• Build Partnerships: Serve as a trusted advisor to client executives (VPs, Directors, CMOs), navigating challenges and integrating analytic solutions into activation strategies.
• Champion Excellence: Guide and mentor an international team of experts, optimize workflows, and enhance the Marketing Effectiveness team’s capabilities through process improvements.
• Drive Growth: Partner with sales to demonstrate the value of marketing effectiveness analytics, expanding client engagements and driving activation-based outcomes.

The Must-Haves
• Background: Bachelor’s degree required with 6 to 8 years of strategic experience in Analytics, Consulting, Media, Market Research, or Consumer Packaged Goods (CPG).
• Experience: Deep, hands-on expertise in media effectiveness analytics, focusing on leading Marketing Mix Modeling (MMM) and attribution frameworks, coupled with a proven track record as a trusted advisor to client leadership. Demonstrated ability to own and drive multi-faceted initiatives from inception to delivery, managing cross-functional resources and shifting priorities.
• Skills: Exceptional relationship-building and client partnership; advanced analytical acumen to translate complex data into actionable solutions; polished data storytelling to bridge technical methodologies with strategic business narratives; strong foundational knowledge of statistical and data science methodologies.
• Bonus: Advanced degree in an analytics-focused, mathematical, or quantitative discipline.