Global Director of Brand & Communications

Job Description

Global Director of Brand & Communications | Lumapps

The Tone:
This is a full-time role at LumApps, located in Austin/US Remote. LumApps builds an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement. This critical role leads, shapes, and scales the LumApps brand worldwide, defining market positioning, identity, PR, analyst relations, and C-suite communications. The Director will act as the architect of the global narrative, ensuring localized relevance and establishing LumApps as the recognized global leader in its category.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote, Austin, TX

• Team: Leads a distributed team of brand strategists, writers, PR agencies, and creative talent across multiple time zones.
• Mission: To define LumApps’ international market positioning, visual and verbal identity, global PR/media strategy, analyst relations, and C-suite communications, acting as the architect of the global narrative while ensuring localized relevance.

What You’ll Actually Do
• Brand Awareness & Market Category Leadership: Design and execute high-impact, multi-channel global campaigns to boost brand recall, organic search visibility, and top-of-funnel consideration among enterprise buyers.
• Global Brand Strategy, Positioning & Governance: Own and evolve the global brand identity, value propositions, and overarching platform narrative across all regions, overseeing design systems, tone of voice, and brand guidelines.
• International PR, Media Relations & Industry Analysis: Formulate and drive earned media strategies across key global tech hubs, manage localized PR agencies, and partner with leadership to engage major industry analyst firms.
• Executive Communications & Global Thought Leadership: Craft global keynotes, op-eds, media talking points, and conference presentations for LumApps’ executive leadership team on major global stages.
• Global Agency Leadership: Direct international agency networks (PR, Brand, Production) and optimize global communications budgets to maximize return on investment.

The Must-Haves
• Background: Director-level leadership in brand strategy and corporate communications, with a strong background in global media relations, analyst relations, executive communications, and international reputation management.
• Experience: 8+ years leading brand strategy and corporate communications in B2B SaaS, enterprise software, or top-tier global agencies, with direct experience supporting global go-to-market strategies. 4+ years managing distributed international teams, time-zone logistics, and global agency rosters. Proven success scaling brand awareness across international markets including North America, Europe, and APAC.
• Skills: Flawless written and executive-level editorial skills, the ability to build high-concept narratives that resonate across diverse enterprise markets, and expertise in navigating cross-cultural communication nuances for multi-region PR campaigns.