Sr. Manager, Marketing Automation and Email Strategy

Job Description

Senior Manager – Marketing (Automation and Email Strategy) | Microchip Technology

The Tone:
This is a full-time role at Microchip Technology. The company helps design the technology that runs the world, encompassing a vast array of products and solutions that power global innovation. This role is pivotal in leading the global email marketing programs, ensuring customer engagement, driving lead generation, contributing to pipeline growth, and enhancing customer retention through strategic automation and email efforts.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person

• Team: Manages a team of email marketing specialists.
• Mission: Leads the development, execution, optimization, and reporting of global email marketing programs.
• Tech Stack: Salesforce Marketing Cloud Account Engagement, Marketo, HubSpot, Eloqua

What You’ll Actually Do
• Team Leadership: Lead, coach, and develop a team of email marketing professionals, establishing best practices and prioritizing workload to meet business objectives.
• Email Marketing Strategy: Develop and execute the overall email marketing strategy across various customer lifecycle stages, including acquisition, nurture, retention, and re-engagement.
• Marketing Automation and Campaign Execution: Manage and optimize marketing automation programs, designing and implementing automated customer journeys, lead nurturing, and behavioral campaigns.
• Analytics and Optimization: Monitor, analyze, and report on campaign performance, leading A/B testing and optimization efforts to improve engagement and business outcomes.
• Cross-Functional Collaboration: Partner with digital marketing, content, web, analytics, sales, and product marketing teams to develop and execute integrated marketing programs.

The Must-Haves
• Background: Bachelor’s degree in Marketing, Communications, Business, or a related field, with a focus on email marketing and marketing automation.
• Experience: At least 15 years of relevant experience, including 5-7 years specifically in email marketing and marketing automation, and 2+ years of people management experience.
• Skills: Strong understanding of segmentation, deliverability, lifecycle marketing, and customer journey orchestration; strong analytical skills with the ability to interpret data; excellent communication, project management, and stakeholder management skills.
• Bonus: Hands-on experience with Salesforce Marketing Cloud Account Engagement is preferred.