Customer Marketing Manager

Job Description

Customer Marketing Manager | Constellation Brands

The Tone:
This is a full-time role at Constellation Brands, located remotely in Australia. Constellation Brands New Zealand and Australia (CBNZA) grows, produces, and distributes globally recognized brands like Kim Crawford and Robert Mondavi. This role offers a significant opportunity to step into a customer marketing position, driving through-the-line activations for global brands across the Australian and New Zealand markets, directly impacting market presence and sales conversion while building long-term brand equity.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote, Australia

• Mission: Responsible for through-the-line activations for the Australian and New Zealand markets for global brands, balancing conversion at point of purchase with long-term brand building.

What You’ll Actually Do
• Brand Localization: Work with international brand teams to develop assets specifically tailored to the Australian and New Zealand markets.
• Promotional Execution: Execute the annual activation calendar, ensuring alignment with in-store promotions.
• Asset and Event Management: Manage local brand assets, coordinate award submissions, and oversee various brand events.
• Strategic Brand Planning: Lead local brand management for The Group wines, including annual brand planning and comprehensive through-the-line marketing plans.
• Digital Engagement: Manage the direct-to-consumer website and associated email communications.

The Must-Haves
• Background: Bachelor Degree in Marketing or a similar field.
• Experience: Demonstrated experience delivering below-the-line activation and customer-led initiatives, focusing on conversion at the point of purchase. Proven experience managing agencies across point-of-sale (POS) development, design, and activation projects. Strong engagement experience with Global Brand teams, the Australian Account team, and the New Zealand distributor to develop localized brand strategies and customer activation plans.
• Skills: Strong commitment to achieving results within specified timeframes; ability to work collaboratively and achieve results in a cross-functional team environment; excellent communication skills, with the capacity to manage multiple projects efficiently and effectively to meet deadlines; a lateral and creative approach to problem-solving.