Brand Partner

Job Description

Associate Communication Strategy & Activation | Bimbo Bakeries USA

The Tone:
This is a full-time role at Bimbo Bakeries USA, working remotely. Bimbo Bakeries USA produces a wide range of baked goods, and this role is crucial for building and maintaining strong brand equity across its diverse portfolio. The position drives communication strategy and activation for assigned brands, ensuring creative excellence and integrated plans achieve business goals and connect effectively with consumers.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote

• Team: Works with Brand teams and cross-functional partners across Engagement Studio, Media, eComm, Shopper, and Consumer Insights.
• Mission: Owns the communications strategy, planning, and activation of assigned Brand’s annual integrated plan to achieve full-funnel objectives.
• Tech Stack:

What You’ll Actually Do
• Brand Building & Creative Development: Partner with assigned Brand teams on all aspects of brand building, including brand foundations, packaging design, visual identity, and end-to-end creative development for distinctive and relevant platforms and campaigns across full-funnel consumer touchpoints.
• Asset Production Management: Guide the creative asset production process from pre-production through post-production, delivering assets on time and on budget while maintaining creative integrity and alignment with brand strategies and specs.
• Communication Strategy & Activation: Develop, plan, and activate the communications strategy for assigned Brand’s annual integrated plan, designed to achieve full-funnel objectives.
• Cross-functional Leadership: Serve as a cross-functional quarterback, connecting relevant partners across Engagement Studio, Media, eComm, Shopper, and Consumer Insights to ensure expertise and visibility.
• Agency Governance: Support centralized agency management and governance, holding external agencies accountable to pre-defined deliverables and standards (excluding the Media Agency of Record).

The Must-Haves
• Background: Bachelor’s degree in Marketing or a related field, focusing on brand building, communication strategy, and creative development within a consumer-facing context.
• Experience: 4+ years of relevant experience in agency and/or brand roles, including strong understanding of campaign production, experience leading an integrated agency team, experience with packaging design best practices, and working in a remote team setting under pressure.
• Skills: Strong problem-solving and analytical skills, effective verbal and written communication with storytelling ability, strong project management expertise, and confidence in managing complexity, uncertainty, and ambiguity.
• Bonus: A master’s degree; creative agency or brand creative experience (or both); Consumer Packaged Goods (CPG) experience; understanding of various agencies (creative, packaging, digital, social, PR); experience collaborating with consumer insights and media peers to drive consumer-centric activations.