Senior Marketing Specialist – Strategic Marketing & Content

Job Description

Senior Marketing Specialist | Mayo Clinic

The Tone:
This is a full-time, hybrid role at Mayo Clinic. The organization provides world-class healthcare, research, and education. This position is vital for shaping and executing marketing strategies that align with Mayo Clinic’s mission, driving business objectives, and ensuring effective communication with various audiences. The specialist acts as a strategic consultant, leading projects and influencing stakeholders without direct reporting lines.

The TL;DR
• Role: Full Time
• Type: Hybrid
• Location: Hybrid

• Team: Partners with Marketing Manager and/or Director; leads cross-functional teams and third parties.
• Mission: To understand business objectives, build and execute marketing strategies, and measure results to advance Mayo Clinic’s mission and strategic plan.
• Tech Stack: Workfront, digital and advertising channels, marketing automation (may require experience).

What You’ll Actually Do
• Strategic Planning: Partner with Marketing Manager and/or Director to develop comprehensive marketing plans and strategies that align with business objectives.
• Expert Consultation: Provide strategic marketing consultation and guidance to clients across Mayo Clinic, leading through influence to achieve organizational goals.
• Project Management: Drive and manage complex, cross-functional projects from concept through launch, ensuring objectives are met and results are accurately measured.
• Content Development: Create sales collateral, presentations, product messaging, web content, and other customer-facing materials to support product marketing, partnership activation, and demand generation.
• Audience Advocacy: Evaluate and develop marketing strategies based on target audiences, market research, and business plans, advocating for product and service development aligned with consumer needs.

The Must-Haves
• Background: A bachelor’s degree in liberal arts, business, marketing, healthcare, or a similar field with 5 years of professional marketing experience, or a master’s degree (MBA preferred) with 3 years of professional marketing experience.
• Experience: Proven expertise in creating marketing strategies based on business objectives, strong execution ability including digital marketing, and experience working with target audiences, market research, and competitive landscape evaluation. This includes experience writing for healthcare B-to-B audiences (clinician, lab, research), and in campaign, event, and product marketing.
• Skills: Strong writing, editing, and content creation skills with meticulous attention to detail; excellent organizational skills with the ability to manage multiple priorities and deadlines; and proficiency in Workfront. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills.
• Bonus: Preferred experience includes work with a major brand and experience with marketing automation.