PROGRAM DIRECTOR

Job Description

Program Director | Curtis Media Group

The Tone:
This is a full-time role at Curtis Media Group, located in Raleigh, NC. Curtis Media Group owns and operates local radio stations, including Pulse FM (WPLW-FM), a CHR station dedicated to serving its community. This Program Director role is vital for leading the station, fostering its brand presence, and deeply connecting with a young, engaged audience across the Raleigh market.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, Raleigh, NC

• Mission: Owns building the brand and community presence of WPLW-FM, Pulse FM, and driving audience engagement.

What You’ll Actually Do
• Station Leadership: Lead the WPLW-FM, Pulse FM team by setting the pace and direction for the station’s programming.
• Community Engagement: Establish a strong street presence and actively participate in the community to build brand connection where listeners live.
• Social Media Strategy: Develop and execute current social media strategies, creating engaging content to grow the station’s online presence.
• Revenue Collaboration: Cultivate a collaborative relationship with the sales team to align programming efforts with revenue generation goals.
• Brand Development: Drive the overall brand identity and growth for Pulse FM, ensuring it resonates with a young, engaged audience.

The Must-Haves
• Background: Director-level experience or readiness for a Program Director role in radio, with a deep understanding of the CHR format.
• Experience: Demonstrated experience in radio programming, such as a Music Director, with a track record of building towards a leadership position.
• Skills: Strong social media proficiency and content sense, leadership abilities, and collaborative communication skills.
• Bonus: A genuine passion for the CHR format and a strong belief in the power and importance of live, local radio broadcasting.