Product Marketing Lead – Consumer App Marketing

Job Description

Product Marketing Director, Consumer | Confidential Employer

The Tone:
This is a full-time role at Moloco, located in Menlo Park, New York, San Francisco, USA. Moloco builds advanced AI advertising solutions, aiming to democratize access to AI that has historically been reserved for large tech companies. This role is crucial for shaping how Moloco’s solutions are positioned, launched, and marketed to consumer app advertisers globally, directly driving adoption and growth for businesses in the digital economy.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, Menlo Park, New York, San Francisco, USA
• Pay: $201600–$309120 yearly
• Mission: Owns the global product marketing strategy for consumer app companies, ensuring Moloco’s solutions are effectively positioned, launched, and marketed to drive adoption and growth.

What You’ll Actually Do
• Build marketing strategy: Develop a comprehensive marketing strategy to attract new consumer (non-gaming) advertisers and foster growth from existing customers.
• Develop positioning and messaging: Conduct thorough industry research to create data-backed, customer-centric messaging that highlights Moloco’s unique value.
• Plan & execute go-to-market initiatives: Own the complete development and execution of programs designed to enhance awareness, drive adoption, and fuel growth.
• Launch and scale new product solutions: Collaborate with Product and Go-to-Market teams to effectively position and communicate new features, driving engagement through education.
• Measure and iterate: Establish clear success metrics for marketing initiatives, track their performance, and optimize strategies based on derived insights.

The Must-Haves
• Background: Senior-level marketing professional with a deep understanding of the mobile app performance marketing industry and the broader app marketing ecosystem.
• Experience: 10+ years in marketing or go-to-market roles, including at least 3 years specifically in mobile app performance marketing, with proven ability to execute global marketing strategies.
• Skills: Exceptional storytelling capabilities, ability to translate complex technical concepts into compelling narratives, hands-on experience developing high-quality marketing content, and strong written and verbal communication skills.