Fashion Intern – Digital Media Marketing

Posted 2 months ago

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Job Description

Social Media and Digital Content Internship in Fashion | YINAN NEW YORK

The Tone:
This is an internship at YINAN NEW YORK, located in Manhattan, NYC. YINAN is a ready-to-wear and couture collection founded by Anna Zhou in 2020, offering pieces defined by exquisite materials, precise detailing, and meticulous craftsmanship that articulate a modern vision of strength and intimacy. This role is crucial for shaping the brand’s digital voice, particularly for upcoming NYFW runway and presentation content, and for developing strategies that drive the designer label’s growth through social commerce and creator partnerships.

The TL;DR
• Role: Internship
• Type: Part-time
• Location: In-person, Manhattan, NY
• Team: Small team, with mentorship from creative and production.
• Mission: Own the development and execution of social media and digital content to amplify YINAN’s brand presence.
• Tech Stack: Premiere, After Effects, InDesign, Illustrator, Photoshop

What You’ll Actually Do
• Shape the digital voice of a NYFW runway brand.
• Contribute to Sept 2026 NYFW runway and presentation content.
• Support creator and influencer partnerships to drive a designer label’s growth.
• Develop shoppable social commerce and content-to-sales strategies.
• Produce video, photo, and campaign work for a designer label’s portfolio.

The Must-Haves
• Background: Entry-Level, with a Bachelor’s degree in Marketing, Communications, Fashion Media, or a related field.
• Experience: Experience in photography and on-set production support, coupled with a solid understanding of the luxury marketplace and its competitors.
• Skills: Strong video editing and photo retouching skills with attention to detail and color; proficiency in Premiere, After Effects, InDesign, Illustrator, and Photoshop; highly organized, self-directed, and an effective written and verbal communicator; willingness to learn new programs, take initiative, and manage equipment setup as needed.
• Bonus: Experience growing a brand or account on Instagram or TikTok.

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