Brand Assistant

Job Description

Brand Assistant | Platinum Coastal Group

The Tone:
This is an entry-level role for Platinum Coastal Group, operating in the retail sector and located in Laredo, TX. The company focuses on supporting retail operations and strengthening its brand presence through direct customer engagement. This role is crucial as the Brand Assistant directly represents the company’s values and delivers exceptional service, ensuring every customer has a positive and memorable experience. This position offers an ideal opportunity for individuals eager to grow within the retail and brand management industry.

The TL;DR
• Role: Early Career
• Location: In-person, Laredo, TX

• Mission: This person supports daily store operations, actively engages with customers, and strengthens brand presence to drive sales and customer satisfaction.

What You’ll Actually Do
• Customer Engagement: Greet and engage customers in a courteous, professional manner, fostering positive interactions that align with brand values.
• Product Promotion: Promote and recommend products effectively, demonstrating thorough product knowledge to support informed customer decision-making.
• Retail Environment Management: Maintain an organized, clean, and visually appealing retail environment, including monitoring and restocking inventory to ensure product availability.
• Customer Service: Assist customers by answering questions, addressing concerns, and providing exceptional service, promptly resolving issues professionally.
• Brand Initiatives Support: Support the execution of promotional campaigns and in-store marketing activities, staying informed about current sales and brand initiatives.

The Must-Haves
• Background: A high school diploma or equivalent is required, providing a foundation for growth within the retail and brand management industry. Candidates should possess strong organizational skills and attention to detail, coupled with a commitment to delivering an outstanding customer experience.
• Experience: Previous experience in retail or customer service is preferred, demonstrating an ability to meet sales targets and performance goals. This includes practical experience in basic math for cash handling and sales transactions, alongside handling customer inquiries and resolving concerns.
• Skills: Strong verbal and written communication skills are essential for engaging with customers and collaborating with team members. Excellent interpersonal skills and a positive, team-oriented attitude are key, complemented by an understanding of retail merchandising and visual presentation standards.
• Bonus: A bachelor’s degree or a background in marketing, brand representation, or promotional work is considered a plus. Additionally, a willingness to continuously learn about new products, brand updates, and industry trends, along with reliable transportation to assigned retail locations, is beneficial.