Demand Generation Intern

Job Description

Marketing Intern | Zywave

The Tone:
This is an Internship role at Zywave, located remotely within the United States. Zywave is a 954-person organization that provides solutions for various industries. This role is crucial for supporting the marketing team’s efforts to drive revenue by filling the sales pipeline. The intern will contribute directly to multi-channel campaigns, learning the practical application of B2B marketing strategies and how they convert prospects into customers.

The TL;DR
• Role: Marketing Intern
• Type: Full-time role
• Location: Remote, United States
• Team: Demand Generation and Marketing Operations teams
• Mission: Support programs and campaigns that fill the sales pipeline, from awareness to lead nurture and conversion, and learn how B2B marketing drives revenue.

What You’ll Actually Do
• Campaign Execution: Support the build and execution of multi-channel demand generation campaigns, including email nurture, paid programs, webinars, and content syndication.
• ABM Assistance: Assist with account-based marketing (ABM) efforts by researching target accounts, building lists, and coordinating outreach sequences.
• Persona Research: Research target personas, verticals, and buying committees to support segmentation and messaging strategy.
• Program Logistics: Coordinate the logistics for demand generation programs such as virtual events, webinars, and third-party lead generation vendors.
• Funnel Analysis: Analyze funnel performance and help optimize the systems that power go-to-market motions.

The Must-Haves
• Background: Student currently pursuing a degree in Marketing, Business, Data Analytics, or a related field.
• Experience: Comfortable working with data, building simple reports, and drawing conclusions from metrics.
• Skills: Strong attention to detail, clear written communication, and organized task management.
• Bonus: Curiosity about how B2B buying works and what moves prospects through a funnel.