Red Bull Student Marketeer

Job Description

Red Bull Student Marketeer: Be a Brand & Product Ambassador

As a Red Bull Student Marketeer, you will be an integral part of the world’s most dynamic and empowered brand and product ambassador program. Reporting directly to the local Field Marketing Specialist (FMS), you will gain invaluable experience in understanding Red Bull’s target demographic and take ownership of enhancing the brand image and product understanding within your university and local region.

This role offers a unique opportunity to engage with new consumers, energize university students, boost sales, and significantly increase Red Bull’s brand visibility. Your responsibilities will include direct interaction with consumers and customers, facilitating product trials, and contributing to Red Bull events to deliver unforgettable brand experiences. Student Marketeers thrive on flexibility and a creative, inclusive work environment, valuing these over a traditional 9-to-5 schedule.

Key Responsibilities:

• BE A BRAND & PRODUCT AMBASSADOR
  • Embody Red Bull’s brand personality traits and company values, representing the brand with a premium image in all daily interactions with consumers and customers.
  • Develop and execute a customized, innovative campus plan designed to engage students and bring the Red Bull brand to life at your university.
  • Cultivate a strong network both on and off campus, establishing and nurturing relationships with key local individuals and influencers.
  • Identify local collegiate content creators relevant to Red Bull scenes and collaborate with your FMS to integrate them into the World of Red Bull.
  • Expand Red Bull’s user base by encouraging positive product trial and increasing brand awareness through strategic sampling at optimal times and locations, while addressing any consumer questions or concerns.
  • Actively participate in Red Bull events, collegiate activations, and supported events to ensure consumers have an unforgettable brand experience.
  • Promote awareness and encourage participation in the World of Red Bull, including various collegiate events and activations.
  • Enhance brand engagement on your personal social media channels through authentic and compelling content.
• BE A SALES EXPERT
  • Forge relationships with local sales account managers to ensure Red Bull’s consistent availability and prominent visibility in retail outlets, on campus, and across your region.
  • Collaborate with the sales team to establish new distribution points for Red Bull within your university campus and beyond.
  • Utilize relevant assets from the World of Red Bull to maintain top-of-mind awareness in sales accounts.
  • Ensure the impeccable execution of defined store standards.
• EXECUTIONAL EXCELLENCE
  • Demonstrate exceptional execution and a keen eye for detail across all aspects of your role.
  • Share ideas and foster collaboration with your team through regular in-person and online interactions.
  • Accurately and punctually plan and report your activities using the dedicated online platform.
  • Contribute to business development by offering valuable local insights, emerging trends, and overall opportunities.

Required Knowledge and Expertise:

• Must be at least 18 years of age.
• Possession of a valid US driver’s license is mandatory.
• Current enrollment in a university or college is required.
• Must be fluent in English; proficiency in additional languages is considered an advantage.
• Ability to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Deep immersion in student life with a comprehensive understanding of the collegiate landscape and local city, including behind-the-scenes activities and popular hotspots.
• Well-connected with a diverse range of influential groups and individuals on campus.
• Possesses an affinity for project management, working ‘behind the scenes’, and achieving sales goals.
• A dedicated team player, prepared to represent Red Bull in branded outfits and onboard the Red Bull Mini.

Compensation: The hourly rate for this position is $19.25/hour. This rate is subject to change and may be modified.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.