Red Bull Student Marketeer

Job Description

Red Bull Student Marketeer

As a Red Bull Student Marketeer, you’ll be an integral part of the world’s most dynamic and empowering brand and product ambassador program. Reporting directly to the local Field Marketing Specialist (FMS), this role offers a unique opportunity to deeply understand Red Bull’s target audience. You will be instrumental in driving brand image and product understanding across your campus and the broader region.

Your mission will be to engage new consumers, energize university students, boost sales, and amplify the visibility of the Red Bull brand. This involves direct interaction with consumers and customers, facilitating product trials, and contributing to Red Bull events to deliver unforgettable brand experiences. If you thrive on flexibility over a traditional 9-to-5 schedule and cherish a creative, inclusive work environment, this role is perfect for you.

Key Responsibilities

BE A BRAND & PRODUCT AMBASSADOR

• Live the Brand: Embody Red Bull’s brand personality traits and company values, representing the brand with premium quality in all daily interactions with consumers and customers.
• Campus Engagement: Develop and execute an innovative, tailored campus plan that captivates students and brings the Red Bull brand to life at your university.
• Network Building: Establish and nurture a strong network on and around your campus, fostering relationships with key local individuals.
• Content Creator Identification: Identify local collegiate content creators relevant to Red Bull scenes and collaborate with your FMS to integrate them into the World of Red Bull.
• Product Trial & Awareness: Expand the user base by facilitating positive product trials and enhancing awareness of Red Bull through strategic sampling at optimal times and locations, while addressing consumer questions and concerns.
• Event Support: Contribute to Red Bull events, collegiate activations, and supported gatherings to ensure consumers enjoy an unforgettable brand experience.
• Community Engagement: Build awareness and encourage participation in the World of Red Bull, including various collegiate events and activations.
• Social Media Amplification: Increase brand engagement on your social media platforms through authentic content creation.

BE A SALES EXPERT

• Sales Relationships: Forge strong relationships with local sales account managers, ensuring Red Bull’s availability and visibility in outlets, both on your campus and within your region.
• Distribution Expansion: Collaborate with the sales team to open new distribution points for Red Bull within your university campus and beyond.
• Mind Share: Leverage relevant assets from the World of Red Bull to maintain top-of-mind awareness in sales accounts.
• Store Standards: Guarantee impeccable execution of defined store standards.

EXECUTIONAL EXCELLENCE

• Detail-Oriented: Demonstrate executional excellence and a keen eye for detail across all facets of your role.
• Team Collaboration: Share ideas and collaborate effectively with your team through regular face-to-face and online interactions.
• Timely Reporting: Plan and report your activities accurately and punctually using the dedicated online platform.
• Business Development: Contribute to business growth by providing valuable local insights, trends, and overall opportunities.

What You’ll Bring

Your knowledge and expertise are crucial for this role:

• Must be at least 18 years of age.
• Must possess a valid US driver’s license.
• University or college enrollment required.
• Must be fluent in English; additional languages are an advantage.
• Ability to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Deeply immersed in student life with a thorough understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Well-connected with a diverse range of influential groups and individuals on campus.
• An affinity for project management, a passion for working ‘behind the scenes’, and a drive for sales success.
• A true team player, willing to proudly represent Red Bull in branded outfits and onboard the Red Bull Mini.

The hourly rate for this position is $21.00/hour. The hourly rate is subject to change and may be modified.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.