Marketing Automation and Digital Analytics Intern

Job Description

About DSS, Inc.

DSS, Inc. is a leading health information software development and systems integration company. They offer services and solutions utilized daily by thousands of clinicians and administrative staff across both public and private sectors nationwide.

Job Title: Marketing Automation and Digital Analytics Intern

Overview

This internship position is designed to support marketing automation with a strong emphasis on AI integration and optimization. The role uniquely combines traditional government contractor marketing operations with cutting-edge AI tools to significantly enhance analytics, SEO strategies, and data management processes.

The intern will gain hands-on experience at the intersection of traditional marketing operations and emerging AI technologies, preparing them for the future of marketing in an AI-enhanced landscape. A unique focus and insight on federal health care will be provided.

Conditions of Employment

• Must be authorized to work in the US without current or future sponsorship.
• Must be able to pass a Federal background check.
• Must be determined suitable for federal employment.
• DSS, Inc. is unable to accept applicants on student visas.

Key Responsibilities and Duties

The Marketing Automation and Digital Analytics Intern will:

1. Advanced Analytics and Reporting

• Generate comprehensive reports utilizing traditional dashboards alongside AI-powered insights tools (e.g., GA4, HubSpot AI features).

2. SEO/AEO Optimization Support

• Assist with Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) strategies, specifically focusing on:
  • Content optimization for AI search (e.g., ChatGPT, Claude, Gemini).
  • Featured snippet and voice search optimization.
  • AI content analysis and recommendations.

3. Multimodal Prompt Engineering

• Engage in experimentation and building prompt workflows for repeatable marketing tasks.
• Integrate AI-generated outputs into cohesive marketing deliverables while maintaining brand consistency.
• Develop skills for crafting strong text-to-image prompts (e.g., Nano Banana, ChatGPT 5.2, Midjourney, DALL-E).
• Gain fluency in text-to-video prompts (e.g., SORA, Veo3).

4. AI-Enhanced Data Operations

• Support lead management and data cleansing using both traditional methods and AI-powered tools. Tactical examples include:
  • AI-assisted lead prospecting and lead nurture workflows.
  • Automated data enrichment and duplication detection using AI tools.

5. Cross-functional Collaboration

• Observe and identify AI/automation opportunities across various teams for process improvement discussions.

Security and Privacy Duties and Responsibilities

Individuals working for DSS, Inc. or any Subsidiary will be subject to security and privacy requirements as explained in HIPAA, FedRAMP, and NIST 800-53. Additionally, they are required to undergo specific FedRAMP training to ensure compliance with all associated controls and responsibilities in the day-to-day performance of their duties. Individuals working in departments considered to be in the high-risk category will require advanced training based on their role and level of access. Individuals with access to modify data and the configuration baseline will require further training.

The preceding functions are examples of the work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and make a reasonable accommodation as needed.

Required Qualifications

• Currently enrolled in a bachelor’s program (Marketing, Business, Analytics, Data Science, or related field).
• GPA of 3.2+.
• Basic understanding of AI tools and a strong willingness to learn emerging technologies.
• Familiarity with marketing automation, CRM platforms, and a keen interest in AI applications.
• Strong analytical skills with proficiency in Excel/Google Sheets, coupled with curiosity about AI-powered analytics.
• Adaptability and learning agility for a rapidly changing technology landscape.
• Excellent communication skills and the ability to explain technical concepts simply.
• Experience with ChatGPT, Claude, or other AI tools.
• Basic understanding of SEO principles.
• Familiarity with Google Analytics 4.

Education

• Required: Rising Juniors or Seniors with a major in Marketing. Minimum 3.2 GPA or better.
• Desired: Any additional applicable training or education.

Physical Demands

DSS, Inc. is an Equal Opportunity Employer.

If you need an accommodation seeking employment with Juno Health, please e-mail or call . Accommodations are made on a case-by-case basis.